Samsung appoints Regional Manager

For DACH & Eastern

Samsung has recently recruited Steffen Koenig to be its Regional Manager for Germany, Austria and Switzerland (DACH) and Eastern Europe.

Steffen has worked within the electronic security industry for over 25 years. For the last seven years he has been General Manager for Vicon Deutschland GmbH and he has previously performed a senior sales and marketing role for videotronic infosystems gmbh,

As Regional Manager for DACH and Eastern Europe, Steffen will have the opportunity to capitalise on his extensive knowledge of local market conditions to develop and implement sales strategies which reflect the requirements of customers in each country. Reporting to Gary Rowden, Sales & Marketing Director of Samsung Techwin Europe Ltd, Steffen will work closely with the company’s Business Development and Account Managers in each country to ensure that the Samsung Smart Security philosophy is implemented to the benefit of customers throughout the region.

Smart Security is about how customers can upgrade from an analogue system to an IP and network based solution in the smartest way for their business. It also recognises the fact that producing ‘Best of Class’ products is not in itself a guarantee of success and that customers are entitled to expect exceptional value. This means offering solutions which are backed up by the highest levels of pre and post sales support.

“Samsung is now virtually a one-stop-shop for IP network based access control and video surveillance solutions with a comprehensive range of products that enables us to offer solutions for virtually any project, from small single sites to large multi-sited applications,” said Steffen. “I am looking forward to working with Samsung’s highly professional sales teams throughout DACH and Eastern Europe to ensure that our customers understand that they can trust Samsung to deliver security solutions which are reliable, easy to install and operate, and offer outstanding value.”

Gary Rowden said: “I am delighted that Steffen has joined the Samsung team. His appointment reflects our understanding that in order to continue to maintain our market leadership position, and to further grow our market share in the very important DACH and Eastern European countries, we must employ people of the highest calibre who have the experience and expertise to ensure that we have a sales proposition, as well as tailored pre and post sales support services which match the local demands of our discerning customers.”

Steffen Koenig can be contacted on Tel: +49 (0) 176 99810981 or by email:


Subscribe to our newsletter

Don't miss new updates on your email