It’s impossible for us to wrap our minds around the amount of information created on a daily basis. Even in our own security industry, we are bombarded with communications on latest products and services.
Whether it’s on Twitter (did you know there are enough tweets written in a single day to fill a 10-million page book – or, 8,163 copies of War and Peace?) email, social media, traditional media – the list is endless and growing.
So, how can we even begin to grasp the scale of those figures? It’s truly mindboggling. And what is really going to grab our attention?
They say a picture paints a thousand words, so it’s no wonder that 2014 was really seen as the year visual would rule. And seemingly the new trend is the infographic to deliver latest stats on crime, security or solutions.
An infographic is designed as a visual representation of information on the basis that a picture paints a thousand words. But against a barrage of content, how can you make an infographic stand out?
Avoiding the cliché of designing an infographic to explain, here’s a video, created with content ideas that takes a step back to look at what infographics are really trying to achieve.
In doing so, PRorigins hopes to provide help and guidance on how to ensure an infographic stands out from the crowded world and tells your story.
Find out more at www.prorigins.com or by watching the short video here –http://www.prorigins.com/infographic-overload/.
