One of Indonesia’s leading shopping mall operators, Agung Sedayu Realestat Indonesia (ASRI), is using the latest AI video technology from IDIS to boost profitability and growth.
ASRI is a subsidiary of the Agung Sedayu Group and operates five shopping and leisure complexes in Jakarta, four residential developments, and three office towers. To improve safety and security across this estate and boost operational efficiency, the company has adopted an end-to-end IDIS video solution that includes highly accurate people counting analysis integrated with ASRI’s own centralized database.
The upgrade also integrates legacy third-party cameras to reduce costs and waste while expanding surveillance coverage of internal and external areas with the latest high-performance IDIS HD cameras, eliminating blind spots.
The contract was awarded to IDIS integration partner PT Mandiri Cipta Integrasi (MCI) following a price-competitive bid and proof of concept demonstration.
The upgraded solution comprises over 250 IDIS 5MP bullet and dome cameras, delivering forensic image capture in all lighting conditions. It also includes intuitive controls for monitoring and managing surveillance operations across all five malls using a third-party video wall from ASRI’s control room.
People counting and options to use heat maps, queue management, and occupancy monitoring are provided by fifteen strategically deployed cameras connected to IDIS AI-in-the-Box for Retail devices. These flexible 4-channel add-on devices deliver actionable insights and make it easy to scale up the power of surveillance systems without license fees or the need for costly retail analytics software.
The video footage and analytics data are stored on eight robust IDIS 64-channel DR-8564 NVRs, which support RAID 5 with eight hot-swappable 10TB HDDs for rapid and efficient maintenance. The IDIS NVR system provides two months of storage, while ASRI backs up data for an additional month, using its own NAS devices to easily and cost-effectively meet the extended three-month retention requirement.
IDIS also developed log collector software tailored for the project and provided it totally cost-free to support seamless integration of people counting data from the NVRs to ASRI’s third-party relational database.
ASRI Innovation Sales Manager, Roy Wahana, says understanding and measuring customer behaviors and preferences will help ASRI and its retail partners improve their consumer offerings and make more informed decisions about marketing, resource allocation, and business investments.
“As we invest in our offering of high-end retail, leisure, residential, and lifestyle venues for discerning consumers, IDIS technology gives us the most dependable, powerful, and sustainable platform for video monitoring and storage. Our new video infrastructure supports safety, security, and better decision-making across all our malls.”
IDIS MEA & Asia Senior Sales Manager, Alex Lee, adds that the IDIS Solution Suite’s scalability also ensures future-proofing and flexibility. “For the project’s next phase, our flexible video surveillance platform will make it easy for ASRI to integrate AI-powered facial recognition software and store video data with a local cloud storage provider. This will enable even more flexibility in how authorized personnel access and manage footage and analytics data.”
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