EverFocus UK and Rocate announce partnership


EverFocus UK

EverFocus and Rocate set to capitalise on fast-growing HD-CCTV market

EverFocus, a top 20 global professional security equipment manufacturer*, has today announced a distribution partnership with Rocate, which sells to over 1,000 specialist security integrators and installers across the UK.

Rocate Security Distribution has its head office and logistics base in Harlow, Essex and a sales team based in Hull.  Rocate has built a reputation for excellent product knowledge, technical ability and delivering high levels of service and support for its customers.  Working together in partnership with its integrators and installers, Rocate has helped to introduce new security products including servers specially configured for video surveillance storage.  Rocate also has excellent warehouse and logistics systems which enable its customers to benefit from accurate and on-time deliveries.

Rocate will join the recently launched EverFocus UK Partner Programme to help it capitalise on the sales opportunities presented by EverFocus’ entry into the emerging HD-CCTV market.  EverFocus provides partners with a range of benefits including a dedicated UK-based account manager, technical support team, sales leads distribution system, preferential arrangements and assistance with systems design.

EverFocus has recently launched a full-HD (1080i) camera and DVR which offers customers all the benefits of improved image quality offered by HD without heavy capital expenditure of replacing existing analogue cabling infrastructure.

According to the HDcctv Alliance, a global security industry consortium established to manage and promote technical standards for HD-CCTV equipment, the global market for HDcctv cameras will reach 15 million units by 2015.  In addition to HDcctv products, Rocate will also be distributing other analogue and IP cameras, DVRs, monitors and access control products from across the EverFocus range.

John Boorman, managing director, Rocate Security Distribution Ltd, commented:

“It gives us immense pleasure that EverFocus UK have chosen Rocate to distribute its products. Both parties believe that this partnership will ensure that we will be at the forefront of HD-CCTV distribution. Our technical expertise and product knowledge in IP and analogue CCTV, combined with our vision of customer service and channel support will truly benefit all our customers.  We are an active member of the HDcctv Alliance Group and believe that EverFocus UK has exactly the right approach to capitalise on this considerable market opportunity in a market still dominated by coaxial infrastructure.”

Basil Singh, managing director, EverFocus Electronics Ltd, commented: “We are delighted to welcome Rocate as a distribution partner.  Rocate has a track record of capitalising on new innovations and helping its partners to take full advantage of new market opportunities such as HD CCTV.  Rocate really understand the potential that HD CCTV has, and we believe that they can achieve the substantial sales growth from our EverFocus HD-CCTV products, which will benefit their customers with new revenue streams.”

EverFocus is aiming to recruit 200 UK partners this year. Prospective partners can sign up to join the EverFocus UK Partner Programme via the EverFocus UK website at http://www.uk.everfocus.com/ukpartners

*Source is IMS Research in 2009 CCTV Market Report

About EverFocus:
EverFocus is a global top 20 professional security equipment manufacturer, with a comprehensive product range CCTV and network cameras, Digital Video Recorders, access control solutions and transmission components. EverFocus Electronics Corporation is headquartered in Taipei, Taiwan, and offers worldwide distribution and sale and technical support for its products through its growing list of subsidiary offices in China, Japan, USA and Europe.

Basil Singh, Managing Director, EverFocus UK
020 8649 9757

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