EntaTech Archives - Page 3 of 3 - Security Buyer Magazine

Entatech expands marketing department with new Marketing Executive

Entatech has further expanded their Marketing Department with the addition of a new Marketing Executive, Michelle Stephenson. Michelle, who previously worked as a Marketing Executive within the Conference and Events industry, has always worked within a marketing capacity. Her past working experience includes two years working in packaging design and then over 2 years at the Telford International Centre, where she specialised in events and hospitality marketing. Along with supporting the rest of the Marketing Department with events and campaigns, Michelle will be looking after the marketing activities of the Gaming and Peripherals vendors, liaising with Entatech’s Product Managers to develop and raise awareness of this growing channel’s brands and products. Regarding the expansion of Entatech’s marketing department, Kate Fuller, Entatech Marketing Manager, said: “The business is growing all the time and in 2012 in particular, we brought in some amazing new vendors, some of which are on an exclusive basis, which we need to promote to our customer base. The addition of a new Marketing Executive enables us to implement a number of effective campaigns on behalf of our vendors, in order to not only increase their sales, but also promote the expanding product portfolio and services we provide.” The IT industry is new to Michelle, but she is keen to learn all she can about the business activities of Entatech and the industry as a whole, and is excited to get stuck in with developing plans for vendors within this fast paced channel. On her new role, Michelle commented: “I’m always motivated by learning new industries and am pleased to join Entatech’s growing team – it’s really refreshing to work with such proactive and friendly people. I’m passionate about gaming and it’s going to be an exciting challenge to further develop this channel with some exciting and innovative marketing activities and events.” Michelle, who is originally from Devon, has a passion for music and enjoys DJ-ing and cooking in her spare time. Contact www.entaonline.com

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Entatech’s growth sees warehouse expansion

UK News Desk / Ghyslaine Cordrey

IT distributor Entatech is ending a successful 2012 with the announcement of their new warehouse expansion. Earlier this year the group decided to invest in the expansion of their current warehouse, which was previously expanded in 1997, at their premises in Stafford Park, Telford. The new space, which will provide Entatech with an extra 3000 pallet spaces, will enable the company to deal with the continuous growth in demand for the wide range of products distributed by Entatech. Up until recently, Entatech has had to utilise two off-site storage units to cope with the company’s growth and subsequent demand for storage space. Richard Morris, Entatech’s Warehouse Manager, said: “The last two years has seen a 60% growth in revenue, an increase in the number of vendors and a 50% increase in daily orders. We want to remain flexible to the needs of our customers and the supply chain and this new investment will remove the need for sourcing off-site storage areas, whilst also nurturing the continuous growth of Entatech as a whole.” The development, at a cost in excess of £1million, is being completed by Stourbridge based industrial and commercial construction specialists, C.C Contracting Ltd and is due for completion by early March 2013. Jon Atherton, Group Vice President, said: “This is not just new warehouse space – this is providing the company with 1000’s more picking bays for new products and suppliers. We’ll also benefit from a new loading bay, allowing us to receive additional deliveries, whilst also creating a new goods in area. On top of this we have also invested in the latest barcode technology and two Flexi Narrow-Aisle G4 forklift trucks. Overall we will be looking to employ 10 new staff, which is good news in today’s climate.” He concluded: “I’m confident that this investment will not only help us maintain fantastic customer service and delivery, but will also support Entatech as a whole as we continue to grow and develop our product range. 2012 has been a fantastic year for Entatech, and the finalisation of our new warehouse facility is just one of the many exciting plans we have in store for the company.” Contact entaonline.com

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Entatech adds to its Marketing Team

UK News Desk / Ghyslaine Cordrey

Entatech has added a new member to its team, Marketing Executive, Suzanne McNicholas. Although a Fine Art graduate, Suzanne’s love of writing and creative thinking led her to the marketing industry, within which she has worked for the past 5 years. Having previously worked as Marketing Officer within the training industry, Suzanne is new to the IT industry but is keen to expand her knowledge of the market and apply her skills to this fast paced business. Suzanne is excited and enthusiastic to learn as much about the IT industry and the distribution business as she can, in a bid to raise Entatech’s brand profile further, whilst actively helping the success of its vendors and customers as a whole. Suzanne will primarily be looking after the marketing activities of the Retail channel working closely with vendors to promote the diverse portfolio of products like consumer electronics, PCs and notebooks that Entatech distribute, whilst also supporting the rest of the Marketing Department. On her new position at Entatech, Suzanne said: “I am really excited to be joining the team, which is continuing to grow all the time. I’m eager to get stuck in and learn all I can about the business’ activities, whilst applying my own skills which I hope will benefit the company and help develop our relationship with vendors. Everyone at Entatech is fantastic and has made me feel like part of the team already.” Outside of work, Suzanne, who is born and bred in Telford, is a keen painter and regularly completes work for commissions and galleries. Contact entaonline.com

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Entatech distributes NightWatcher range of motion sensor lights

Surveillance, UK News Desk / Ghyslaine Cordrey

Entatech has signed an agreement to distribute the unique and innovative NightWatcher range of motion sensor lights and cameras, extending the potential opportunities for its reseller customers to sell home security solutions. The NightWatcher is a patented motion tracking feature built into a passive infrared (PIR) lamp. The NightWatcher detects movement and points the light directly at the source of the motion, then follows it whilst it remains within the PIR sensor’s field of vision. Models are also available with a built-in camera that records video or pictures directly to a built-in SD card. A wireless remote audio alarm can also be included. The NightWatcher has recently been nominated as Security Product of the Year by DIY Week. Dean Langford, Security Channel Manager at Entatech said: “With the dark nights upon us, home security is a concern for everyone and the NightWatcher range provides a simple and really effective solution that is affordable for every householder. Over the past few years, Entatech has built up a good reputation for providing CCTV and security solutions that make the very best use of both analogue and digital technology and NightWatcher fits in perfectly with our current portfolio, extending the choice that our resellers and retail customers can offer their customers and the opportunities to grow their security sales.” Peter Bromage, Director of Sales for NightWatcher added, “The NightWatcher Security Light is a proven and effective method of deterring intruders from entering your home or business and this time of year is an ideal time to launch our range with Entatech. We’re an established security lighting brand and we’re keen to extend our reach to more consumer and trade channels in the UK. Our unique patented motion tracking lights and cameras fit well with Entatech’s current product portfolio so we’re confident our products will be well received by their security and CCTV customer base.” Contact www.entatonline.com

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Entatech distributes Fujitsu products to the UK

UK News Desk / Ghyslaine Cordrey

Entatech UK Ltd, one of the UK’s leading IT distributors, has recently begun selling Fujitsu products to their UK wide customer base. This new partnership will see Entatech distribute a wide range of products including laptops, servers, storage and desktop products. The focus will be on developing new resellers on the Fujitsu corporate LIFEBOOK range, PRIMERGY server range and ETERNUS Storage range. To celebrate this exciting event Entatech have announced the launch of a fantastic reseller incentive, giving away two Fujitsu Ultrabooks. All customers who place a Fujitsu order over the value of £600 during September 2012 with Entatech will automatically be entered into a prize draw, with the winners being selected at random during the first week of October. Commenting on the new incentive, Entatech Retail Manager, Paul Olliver, said “We are pleased to partner with Fujitsu to offer such a great incentive for our customers. The new Ultrabooks have generated great interest in the market, with many people rushing out to buy this latest Fujitsu product. We are very happy that we can reward two of our resellers with such a great gift worth over £700, in addition to the great prices we are already offering on laptops, notebooks, servers and storage. If anyone would like any additional information on the offers we can provide please speak to your Account Manager”. Craig Waters, Head of Distribution for Fujitsu, added, “It is great to see incentives such as this being delivered by Entatech to a brand new reseller base for us. In addition to programs such as pay4performance and Chart Toppers, this is a great opportunity for partners to benefit” Contact www.entaonline.com

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Entatech UK Ltd to Distribute Contour Energy Systems products to UK buyers

UK News Desk / Ghyslaine Cordrey

Leading UK IT distributor Entatech UK Ltd has announced their distribution partnership with Contour Energy Systems, an innovative portable power company commercialising next-generation battery systems. The partnership will see Entatech distribute Contour’s whole suite of products, which includes its next-generation coin cell product family featuring the company’s patented Fluorinetic™ technology, along with our NiMH range of AA and AAA batteries, to their customer base of over 3500 well-known high street and Internet retailers, corporate resellers, mail order companies and independent retailers. Entatech will launch their “Game Changing” ready-to-use programme that will offer the European consumer market the “World’s Best Battery”. This leading edge range of AA, AAA and chargers offers the consumer a 3-year warranty. Manufactured in Japan, the batteries are ready to use straight out of the packaging and stay pre-charged for 3 years retaining 75% capacity if not used. Retail Product Manager, Paul Olliver, commented on the partnership “Contour is the latest addition to our rapidly evolving retail-facing sector. We are excited to have them on board with us and we see great potential for their products with our customer base. Many of our existing products will benefit from Contour’s offerings and will bring additional revenue to our customers”. “Contour is a company that possess some of the most exciting new technologies ever seen, so we needed a high caliber partner with respect in the industry to help us market our game-changing products and we are excited to work with them in ‘reshaping portable power’”, says Simon Lee-Overy, European Managing Director. Contour Energy Systems’ products are now available from Entatech’s ecommerce website www.entaonline.com which details full information about each of their seven product divisions, a meet the team facility, express shopping, special offers, bundles and comprehensive account management facilities. Those who are not yet a customer of Entatech can find out more about the distributor at www.entatech.com Contact www.entatech.com

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Kate Fuller as Entatechs new Marketing Manager

UK News Desk / Ghyslaine Cordrey

Entatech have appointed a new Marketing Manager, Kate Fuller. With over 10 years’ experience of marketing in a wide range of industries, Kate will provide strategic direction for the marketing department and oversee all of the marketing activities for Entatech. A University of Wolverhampton graduate, Kate studied Languages for Business, covering a variety of subjects, including Marketing, HR, French and Spanish. Kate previously worked as Marketing Manager for a high profile radio station, a post which she occupied for over 6 years. During this time Kate looked after all marketing communications, events and partner campaigns for the business and was fundamental in supporting the business to achieve their biggest market share in 7 years. Responsible for managing all marketing activities undertaken by Entatech, Kate’s main objective is to raise Entatech’s profile as one of the UK’s leading IT distributors and work closely with vendors to promote their vast product range to re-sellers. To achieve this Kate will focus on developing the company websites (entatech.com and entaonline.com), managing vendor marketing campaigns, events, PR and advertising. Outside of work, Kate, who is originally from Reading, is a keen squash player and represents Staffordshire in county tournaments throughout the UK. Commenting on her new position, Kate said “I am really pleased to be joining the team at Entatech. The company is growing fast and we are keen to expand our marketing activities to increase our brand profile within the IT distribution market. It’s an exciting time and we’re in the process of putting plans together to further boost our presence in the market and raise awareness of our product range and vendors.” Contact www.entatech.com

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Danielle Quigley appointed as EntaTech’s new marketing executive

UK News Desk / Ghyslaine Cordrey

EntaTech has recruited a new Marketing Executive, Danielle Quigley. Danielle is no stranger to Marketing having gained a number of qualifications including a First Class Honours Degree in Marketing and a CIM Professional Diploma in Marketing. Having previously worked as a Marketing Executive in the healthcare sector, Danielle is new to the IT industry but is determined to rapidly expand her knowledge of the market. Speaking of her new position, Danielle said, “I was nervous about starting with EntaTech as I loved my previous job but I wanted to move in to a sector closer to my interests. However, any apprehension that I initially felt has completely disappeared. EntaTech has welcomed me in to the business and it feels like I have been a part of the team for years! Everyone here is extremely passionate and knowledgeable about the IT industry, I aspire to be as clued up as them and I intend to draw on their knowledge and experience to facilitate this.” Contact www.entatech.com

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EntaTech breaks PCR record winning three awards

UK News Desk / Ghyslaine Cordrey

EntaTech have become PCR Award record breakers, sweeping up three PCR awards in recognition of the outstanding year they have had. EntaTech fought off tough competition becoming the winners of three strong categories: Marketing & PR, Distributor of the Year and Gaming Distributor. The awards ceremony which was held at the Royal Garden Hotel, Kensington on Thursday 22 March 2012 brought together experts from the IT industry, recognising those who have provided excellence in technology during the past 12 months. Jon Atherton, Vice President commented “Once again the PCR Awards surpassed all expectations and proved to be an outstanding evening for all involved. The success that EntaTech achieved in winning three awards was unexpected and humbling. Our employees have worked hard to re-shape our business, driving innovative new brands and categories to the market, which is proving fruitful as many new resellers are signing up with us on a daily basis and existing ones are seeing profitable new brands grow. To win these awards in the company of other fine distributors that were nominated, many of whom I know personally, is just a fantastic boost for everyone within EntaTech. Thank you to everyone who voted for us!” As platinum sponsor of the event, EntaTech has been a loyal supporter of the annual PCR Awards ceremony since 2008. With great plans for the coming 12 months, EntaTech hope to achieve even greater success at the 2013 PCR Awards Ceremony. Contact www.entatech.com

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EntaTech announce more events for IT resellers – and you are invited!

Event News / Ghyslaine Cordrey

EntaTech have now finalised their line-up of events, and all IT resellers are invited to come along. Existing and non-EntaTech customers are welcome to their amazing variety of events which include workshops, demo days and meetings covering many aspects of technology and the many opportunities available. A brand new event has also been added to the EntaTech Live line up, which is a workshop focusing on Inventory management, asset and ePOS software and systems. This event is being supported by Wasp Barcode technology, iiyama and Shuttle who have a unique ePOS proposition. But first up is their security and networking meeting which is taking place at the glorious Marriott Hotel, Edinburgh on Thursday 6th October and IT resellers in the area are all invited to attend. There will be three manufacturers on the day: Billion who are covering Networking, Swann Security covering DIY CCTV and Dlink who will be going over IP surveillance and how this links to network solutions. Security is a huge area of opportunity for the IT channel and EntaTech intend to highlight this and bring advice, demo’s and key expert manufacturers to Edinburgh through their first EntaTech Live event. Lindsey Fish comments “The whole aim of our EntaTech Live, event line up is to bring focus demos, meetings and workshops direct to resellers. Our events are so successful because they are organised as a meeting format rather than a seminar, so they have a more relaxed friendly vibe. We have a maximum of 30 resellers at each and attendees are encouraged to really get involved and talk about their own business challenges, this means our guests can walk away being able to put new opportunity and advice into action” Each event is free to attend, with exclusive deals, demo’s, prizes as well as a three course lunch and goody bag for all who attend. EntaTech really are changing the way events are approached which supports their whole philosophy of offering a personal service to all who are in the trade. The complete line up Security & Networking Meeting – 6th October – Edinburgh Server & Software Meeting – 13th October – Exeter Mad Catz Complete Gaming Demo Day – 20th October – Milton Keynes Acronis back up & recovery Sales Training – – 27th October – Telford Netgear ProSecure UTM/VPN Workshop – 2nd November – Telford Netgear ReadyNAS Workshop – 3rd November – Telford Asset , EPOS & Inventory Software & Systems workshop – 17th November – Telford Jon Atherton, EntaTech Group Vice President comments on the line-up “We wanted to organise events which are different to the norm, each market and customer segment deserves a different approach, plus we wanted to reach parts of the UK we haven’t been before. It is also always exciting when we host events here at our unique Chinese Pagoda. We are looking forward to welcoming new and existing customers to our autumn and winter event line-up” For full details visit www.entatech.com/live and sign up for free to an event near you. EntaTech is a leading IT distributor with over 20 years’ experience within the IT industry. EntaTech was founded in 1990 by Taiwanese ‘Comms Business channel entrepreneur of the year’ winner Jason Tsai and is part of Entagroup. Entagroup also comprises of Entanet a wholesale and packaged provider of broadband, lease lines, hosting, VoIP & telecoms along with EntaMedia a web development and graphic design studio. EntaTech is continuing to evolve and now has UK exclusive deals with several brands including Eclipse, Billion , Sandberg, Gainward to name but a few. They also continue to develop its seven product divisions which are Components, Networking, Peripherals, Retail, Security, Software and Systems. With over 8500 products from 65 manufactures EntaTech continue to supply innovative products at competitive prices accompanied by a friendly approach and award winning sales team. www.entaonline.com is EntaTech’s ecommerce website which is also evolving and further resources are being added to ensure customers can find what they need quickly and efficiently. The website has full information about each of the seven product divisions, a meet the team facility, express shopping, special offers, bundles and comprehensive account management facilities. For those who are not yet a customer of EntaTech can find out more about the distributor at www.entatech.com where an animation can be found of Edii, EntaTech’s mascot along with further information about the company.

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