Veracity’s UK and US sales increase

Veracity, the leader in transmission and storage solutions for video surveillance, has seen sales growth of 51 per cent in the US and…
Rudi Feitsma

Share this article:

Veracity
Veracity

Veracity, the leader in transmission and storage solutions for video surveillance, has seen sales growth of 51 per cent in the US and more than 20 per cent in the UK in 2011, as the security market innovator reaped the rewards of heavy investment in new products, premises, infrastructure and people throughout last year.

During 2011, the surveillance product manufacturer took on two new US staff and six new UK-based staff following a move early in 2011 into a new prestigious 7,200 square foot UK headquarters on the Prestwick International Aerospace Park, adjacent to Prestwick Airport in Scotland.

COLDSTORE, Veracity’s innovative video surveillance storage solution, picked up no less than four key security industry awards in 2011:

1.            Security Innovation of the Year 2011 at the Security Excellence Awards. The judges of this globally-recognised award ruled that COLDSTORE was ‘ground-breaking in terms of design and how it meets a specific customer needs, representing a real step-change in the way security surveillance data is stored and managed.’

2.            Detektor International ‘Innovative Achievement’ award. The judges of this award concluded that COLDSTORE used ‘an ingenious method of writing to disks means that no data are lost if a disk fails, yet no rebuilds are required.’

3.            Frost & Sullivan ‘2010 European Digital Video Surveillance Storage System Technology Innovation Award’ from the major industry analyst house, and

4.            The US magazine – Security Sales and Integration ‘2011’s Top 30 Technology Innovations’ announced in December 2011.

Such is the success of COLDSTORE that within one year it has been deployed in city centre schemes, police systems, schools, universities, temple complexes, stadiums and casinos on both sides of the Atlantic.

COLDSTORE users have benefitted from highly reliable video surveillance storage, coupled with a reduction in their energy bills of up to 75 per cent when compared to equivalent capacity storage systems. Veracity was also able to complete integration work with more leading Video Management Systems partner before year end as demand for the product grew.

Veracity’s two new video surveillance transmission innovations of 2011, OUTREACH MAX XT™ and HIGHWIRE Powerstar™, were both very well received by the market.

The OUTREACH MAX XT Ethernet and PoE extender was unveiled at last year’s IFSEC in response to growing customer demand for a device which makes it simple to site external cameras and wireless hotspots without being restricted by the 100m (328 foot) limit from standard Ethernet cables.

OUTREACH MAX XT offers an IP66-rated enclosure. Its rugged and slim-line construction delivers combined Ethernet and PoE power for externally located IP cameras using up to 60 watts. Several OUTREACH MAX XT’s can be used to deliver Ethernet and PoE up to 700 metres.

Veracity’s new HIGHWIRE Powerstar delivers up to Class 4 PoE over Coax providing maximum of 25 watts to IP cameras with no need for local power wiring. It can also deliver data and PoE over Coax to distances of up 500 metres depending on the quality on the coaxial cabling used.   Connecting HIGHWIRE Powerstar units back-to-back can allow the network signal to be repeated without local power, extending Ethernet provision to up to four kilometres (2.5 miles).

The firm added warehousing and logistics capabilities via its new larger operations in Scotland and New Jersey USA.  It also increased its partner-base. It is set to announce new European distributor appointments and major OEM agreements, all in the first half of 2012.

Alastair McLeod, managing director and founder of Veracity UK Limited added:

“Such is the demand for our IP transmission products as well as our innovative and award winning storage solution COLDSTORE that we predict accelerated growth in 2012 now that much of the hard work of expanding our logistics and sales capability has been completed.  Right now we are we are drawing up plans for selecting new distribution partners in Europe and pushing for further expansion in the US.”

Contact
www.veracityglobal.com

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne Picture

Rebecca Spayne

Group Managing Editor

Georgina Turner Picture

Georgina Turner

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Ai Solution of the year - securitybuyer.com

Have your say: vote for AI Solution of the Year

Voting is open for AI Solution of the Year at the Security Buyer Readers’ Awards 2026, with readers invited to select their winner
Access control of the year - securitybuyer.com

Have you voted for Access Control Solution of the Year?

Voting is open for Access Control Solution of the Year at the Security Buyer Readers’ Awards 2026, with readers invited
PaxLock Pro2 - securitybuyer.com

Paxton officially launches PaxLock Pro2

Paxton the security technology manufacturer has launched a brand-new re-engineered PaxLock which is built to protect straight
KentixONE data centre - securitybuyer.com

Data centre security with KentixONE

Prior1 develops container data centers to meet the highest security and energy efficiency standards. Their containers require
Chubbsafes - securitybuyer.com

Chubbsafes explores certified storage for jewellery and precious metals

Chubbsafes, part of Gunnebo Safe Storage, has launched a new technical discussion guide examining when certified
Mercury trends report - securitybuyer.com

New Mercury Research Finds Growing Cybersecurity Gap

2026 Trends in Access Controllers Report finds interoperability, cloud connectivity and AI are reshaping long-term controller strategies.
Chris Carroll - securitybuyer.com

Comelit-PAC Promotes Chris Carroll as Sales Director

Comelit-PAC has appointed Chris Carroll as Sales Director, following an 18 year career with the company, seeing him progress
Jason Bezuidenhout - securitybuyer.com

Zygal Appoints Jason Bezuidenhout

Zygal has appointed Jason Bezuidenhout as Chief Revenue Officer (CRO), strengthening its leadership team as the company continues
Eun-Kyung-Hong_- securitybuyer.com

How AI Manages Mixed Surveillance Workloads

Eun-Kyung Hong, HDD Product Manager at Toshiba Electronics Europe GmbH discusses AI optimisation in mixed surveillance workloads
ASSA ABLOY - securitybuyer.com

ASSA ABLOY Door Group highlights importance of BS 8214:2026

ASSA ABLOY Door Group is supporting Fire Door Safety Week 2026 by raising awareness of the latest update to BS 8214:2026
Scroll to Top