Growing Intersec Saudi Arabia

October 22, 2024

Could you provide a brief introduction to yourself and an overview of Intersec Saudi Arabia?

I have been leading Intersec Saudi Arabia for the past three years since its relaunch in 2022. I have been with the brand for about five years now, working under Messe Frankfurt, the organisers of the event. Intersec Saudi Arabia is part of a global portfolio of security and fire safety exhibitions that address the growing demand for these sectors, particularly in the Kingdom of Saudi Arabia. I am proud to have been part of the journey of growth and development within this region.

Intersec Saudi Arabia has seen considerable growth since its inception in 2017. Could you share some of the key milestones in the development of the event and highlight the factors that contributed to its success?

The has grown significantly over the past few years. The sixth edition has just concluded. We first launched in 2017 in Jeddah, where it received substantial interest and support from the security, fire, and safety sectors. The event was first launched in 2017 in Jeddah, where it received substantial interest and support from the security, fire and safety sectors. From 2017 until 2019, the show ran successfully in Jeddah. However, we made a strategic decision in 2019 to relocate the event to Riyadh, the capital and the administrative hub of the Kingdom, where the government and many key stakeholders are based. Unfortunately, due to the COVID-19 pandemic, the show was postponed for two years, but this gave us an opportunity to recalibrate and enhance our efforts for the 2022 relaunch.

The relaunch in Riyadh exceeded our expectations in terms of both participation and growth. The Kingdom has entered a transformative phase with ambitious projects, particularly as part of Vision 2030. There is a growing focus on security, fire protection, and safety, which aligns well with the objectives of Intersec Saudi Arabia. The support we have received from the government, alongside international interest, has been a major contributor to the success we have witnessed.

The venue in Riyadh must certainly play a role in accommodating that growth?

Absolutely. The venue in Riyadh has been a significant asset to the show. However, with the event growing so quickly, we are now close to outgrowing the current space. This is a testament to the increased interest in security, fire protection, and safety within the Kingdom. The shift towards involving private companies, both local and international, has fostered a new era of collaboration. We are seeing a considerable amount of investment and innovation being introduced, and it is driving our expansion.