Hootsuite and ZeroFOX protect from social media security risks

New ZeroFOX integration helps users instantly identify social threats and risks, directly from the Hootsuite dashboard

Hootsuite, the most widely used platform for managing social media, and ZeroFOX, the social media security company, are working together to protect companies around the world from threats on social media.

With ZeroFOX for Hootsuite, more than 12 million of Hootsuite’s customers can identify, manage and tackle social media threats and fraudulent activities with ZeroFOX, all from within the Hootsuite dashboard. The integration is built to meet the needs of customers from a wide variety of industries, including regulated financial services, government, healthcare, retail, food and beverage, consumer packaged goods and more. With ZeroFOX for Hootsuite, users can:

• Protect their accounts from brand impersonations, customer scams, fraud and malicious links
• Monitor their accounts, hashtags and brand assets, and issue takedowns for malicious profiles and content
• Automatically identify and remediate risks in a Hootsuite stream, all while monitoring other social media activities

“Businesses can face real risks on social media, and they need solutions to help detect, respond and resolve threats quickly and effectively.” said Kevin Zellmer, vice president of business development at Hootsuite.

“Today, we’re teaming up with ZeroFOX to give our customers seamless access to a best-in-breed social media security solution and help them proactively address threats. ZeroFOX joins Hootsuite’s open ecosystem platform which supports more than 200 business applications and integrations. This allows users to extend social media into existing systems and programs.”

“The time to address the growing risks of social media is right now. Organisations are growing more reliant on social for customer engagement, sales and revenue growth, and brand enhancement. Considering we have never seen such a dynamic yet dangerous landscape, this strategic investment warrants protection,” said James C. Foster, chief executive officer at ZeroFOX.

“With ZeroFOX for Hootsuite, more than 12 million professionals will have access to the information they need to identify threats and take immediate action. Two industry leaders are coming together, and I am confident we will give our customers the best combined social media management and protection, all in a single interface.

According to Forrester Research, surveyed business decision-makers listed “information security and privacy” along with “reputational” risks, above risks associated with compliance, finances or operations. (Source: December 5, 2014, “Dissecting Global Risk Perceptions And The Effects Of Customer Obsession” Forrester report)

“Today, a one-point improvement in customer experience scores can translate into $175 million in added annual revenue,” wrote Nick Hayes, analyst at Forrester, in the February 2016 report entitled Build Digital Risk Insight.

“Safeguarding this major contribution to revenue and protecting against reputational risk impacts should be a top priority — and monitoring digital channels is essential for doing this well.”

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