Ask the expert – Firas Jadalla

Firas Jadalla, Regional Director for the Middle East, Turkey and Africa, Genetec, catches up with Security Buyer to discuss innovation in…
Firas Jadalla

Share this article:

Firas Jadalla, Regional Director for the Middle East, Turkey and Africa, Genetec, catches up with Security Buyer to discuss innovation in cloud technology within video surveillance 

Genetec is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence and operations. The company’s flagship product, Security Centre, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications and analytics. Genetec also develops cloud-based solutions and services designed to improve security and contribute new levels of operational intelligence for governments, enterprises, transport and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners and consultants in over 80 countries. 

Security Buyer Editor sits down with Firas Jadalla, Regional Director for the Middle East, Turkey and Africa to find out the evolution of technology in the Genetec solutions portfolio.  

How does Genetec ensure innovation in their solutions? 

Video Surveillance technologies have developed tremendously over the past few months to enhance public safety and protect cities, enterprises, facilities and communities. One of the most important advancements is the emergence of occupancy management solutions, which have become more important than ever as businesses adhere to social distancing guidelines. These solutions can count people in a physical facility, visualise data, alert staff and provide useful consumer behaviour insights.  

Additionally, as cities and organisations prioritise securing data and protecting individual privacy, newer solutions engineered with privacy by design have been introduced. These new solutions involve comprehensive privilege management allowing organisations to restrict user access to their system, automatic anonymisation of video to protect individual privacy and securely collect and manage evidence.  

Cloud-based surveillance has seen new developments and cloud-based video monitoring systems that make it easier for users to view video live from anywhere, are secure, scalable and easy to manage. Moreover, advancements in machine learning and rendering technologies have also revolutionised video analytics in surveillance. Innovative solutions can combine unified and third-party analytics technologies to transform video into smart, actionable data. They improve overall security and operational efficiency, so users can learn about their environment and proactively react to any threats. 

With the rise of cybersecurity risk, how can organisations better their resilience?  

Following a 250% increase in cyberattacks this year, The GCC is making a considerable effort toward economic diversification, with cities becoming smarter and infrastructure increasingly connected. New laws are also emerging intending to impose strict obligations on businesses concerning how, why and when personal data can be collected, used and stored. And the steady expansion in cybersecurity capacity is linked closely to overall economic development. 

A robust cybersecurity approach focuses on protecting vulnerable systems from data breaches and malware. It also includes developing systems and processes to ensure cyber resilience.   

Resilient systems are designed to limit the impact of cyber threats and unauthorised system access and reduce the time it takes to recover from an accidental or malicious security breach.   

 

To read the full interview see our latest issue here: December/January 2022 Single Issue – (securitybuyer.com)

Media contact

Rebecca Morpeth Spayne,
Editor, Security Portfolio
Tel: +44 (0) 1622 823 922
Email: [email protected]

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne Picture

Rebecca Spayne

Group Managing Editor

Georgina Turner Picture

Georgina Turner

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Mena Migally_RVP EMEA East at Veeam - securitybuyer.com

VeeamON Tour Dubai

Veeam Software, the Data and AI Trust Company, will host VeeamON Tour Dubai on 27th October at Address Sky View
Milestone - operator fatigue - context shot

How AI is tackling control room fatigue

Control room operators face a tricky and ever-growing list of responsibilities. Every day, they’re expected to monitor dozens
PDK award - securitybuyer.com

ProdataKey Reader Wins Security Product Award

US access control manufacturer ProdataKey (PDK) has received industry recognition for its Red Reader V2, which has been named a winner
HKC Security app update - securitybuyer.com

HKC Updates SecureComm2 Security App

Intruder alarm manufacturer HKC Security has released an updated version of its SecureComm2 mobile application
Vingcard R Series - securitybuyer.com

Vingcard Introduces R-Series Access Reader

Vingcard has introduced its R-Series door reader, extending mobile credential compatibility to a wider range of entry points within hotels
Lumana and Convergint - securitybuyer.com

Lumana Expands AI Surveillance Through Convergint

Lumana has established a partnership with security systems integrator Convergint to expand the availability of artificial intelligence
Gallagher Security T30 - securitybuyer.com

Gallagher Reader Achieves NPSA Approval

Gallagher Security has secured approval from the UK’s National Protective Security Authority (NPSA) for its High Security T30
OMNIKEY - securitybuyer.com

OMNIKEY Door-to-Desktop Experience

Rick Winter of HID explores how mobile credentials and the OMNIKEY Mobile ecosystem are helping organisations unify physical and digital
OPTEX TXI - securitybuyer.com

OPTEX TXI Series

Explore advanced high-mount outdoor detection designed to reduce nuisance alarms with the OPTEX TXI Series 
Gordon Swallow Gallagher Security - securitybuyer.com

“From Street to Seat”

Gordon Swallow, Regional Business Development Manager, UKI, Gallagher Security explores security systems for commercial buildings 
Scroll to Top