The BSIA and FortuneWest announce formal partnership
Helping UK Pavilion exhibitors maximise their ROI at international trade events
The BSIA, the UK trade association for the professional security industry and FortuneWest, a strategic marketing, design and sales consultancy have announced a partnership to help UK Pavilion exhibitors maximise their return on investment at international trade events.
The official launch of the new partnership will take place at Security Essen in Germany on the 27th to 30th September, where FortuneWest will be present on the BSIA stand along with full details of the support and tools available.
As an Approved Trade Organisation for the security sector, the BSIA organises a number of UK Pavilions at the industry’s largest overseas events every year, giving UK exporters the opportunity to exhibit at a reduced cost in a prime, central location on the show floor. Now, thanks to the new partnership with FortuneWest, UK Pavilion exhibitors can also benefit from access to a range of leading marketing support and training tools to help them maximise sales opportunities before, during and post-event.
The combined aim is to help Members to plan phased pre- and post-event promotion and engagement, as well as maximise opportunities at shows, and act as an extra energy supply for what are sometimes stretched in-house teams. New tools will be available via the BSIA website to all UK Pavilion exhibitors for future overseas events.
Membership and Export Services Manager at the BSIA, Daren Wood, explains:
“We’ve found that companies invest in exhibiting as part of the UK Pavilion at international trade shows, but they don’t always know how best to maximise their investment using sales and marketing strategies and therefore they don’t achieve the results they desire. This is where the support available can help. Thanks to our new partnership, as well as enjoying the usual benefits that come with exhibiting as part of the UK Pavilion, exhibitors can also gain access to a range of top class marketing advice and support from our preferred partner. The BSIA has led the way for nearly 50 years in the shaping of the private security industry and our new partnership with FortuneWest reinforces our mission to support, educate and encourage excellence among our members and the wider industry.”
David Barrington, Executive Director at FortuneWest, comments:
“We have a passionate belief in the UK security industry’s capabilities, and a long history of helping companies to grow using a broad spectrum of consulting, sales and marketing strategies. We’re really excited about our partnership with the BSIA, which is essentially about helping UK Pavilion exhibitors get the best out of their exhibition investment, and showcasing the best of British security and fire products and services to increase exports to overseas markets. Our experienced professionals have worked for many years in the security sector, helping clients to grow their businesses. We’re delighted to give UK Pavilion exhibitors access to knowledge that we trust will make their lives easier and strengthen their sales programmes.”
Maxine Davenport, Head of Client Services at FortuneWest, adds:
“First impressions are the lasting ones, especially when it comes to face-to-face engagements. When presenting products and services in a competitive exhibition environment, it’s vital to make the right impression and to stand out from your competitors for the right reasons. This is absolutely key to the success of these kind of events. Available in accessible formats for everyone – webinars, videos and downloadable written guides – the marketing tools we produce will provide valuable insight and advice on topics such as how exhibitors can market their presence pre-event, how they can engage visitors on-stand and how best to convert leads into sales post-event, providing UK Pavilion exhibitors with the marketing tools they need to ensure a successful event.”
To celebrate the partnership, FortuneWest is offering all UK Pavilion exhibitors a discount on their consulting, sales and marketing services – 10% for BSIA and FIA members, and 7.5% for non-members.
For more information about the partnership or to register your interest in exhibiting at future BSIA UK Pavilion events, please contact d.wood@bsia.co.uk. Or, visit the BSIA stand at Security Essen in Germany on the 27th to 30th September.
For more information about FortuneWest, click here.
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