Security Media Publishing (SMP) had been appointed the only Official News Provider for Intersec, organised by Epoc Messe Frankfurt, for the next three years. In support of this, and building on the success of such services during the 2013 and 2014 event, SMP are offering a range of video and marketing services to Intersec exhibitors.
SMP’s Commercial Director, Peter Mawson, said, “We are delighted to have the opportunity to be part of Intersec 2015, which is widely accepted as the leading regional hub for business relations in the Middle East security industry, to build on the success of previous years and our proven position in the Middle East. Extending the relationship with us to advance the manner in which show news is delivered proves Intersec’s dedication to spreading the knowledge and expertise that the exhibition brings together.”
From a marketing perspective, taking advantage of the bespoke services SMP has to offer during Intersec 2014 presents exhibitors with a unique opportunity to capitalise on their participation, dramatically extending the reach of their message and opening up new audiences. There will also be opportunities for commercial video interviews and stand tours during the show, as well as a wide range of chances to place your brand front and centre on one or more of the daily video news reports.
The services on offer include:
- SecurityMiddleEast.com web banner to support your show appearance.
- eNewsletter Intersec special inclusion for your pre and post show news to be delivered to our opt-in subscribers.
- eNewsletter banner advert – pre and post show.
- Sponsorship of an Intersec daily news report – seen by over 100,000 recipients.
- Intersec stand tour video, which can be used as an effective sales tool once the show is over.
- Advertise in the show special newspaper, to be distributed at the event.
- Intersec newspaper sponsorship – a high impact package, price on application.
“It has been our experience that exhibitions, particularly one as well regarded as Intersec, are an excellent environment in which to record interviews and demonstrations,” said Mawson. “Shows create an atmosphere that looks and sounds great on video, and that appropriate company representatives are always on hand for interviews and product demonstrations; not to mention branded and dressed stands provide the ideal backdrop.
“It really is a cost-effective way to gain additional benefit from your investment in appearing at the show. To add further value, all videos recorded during Intersec 2015 will be distributed to the exhibition’s database of over 80,000 people as well as Security Media Publishing’s own databases, totalling more than 37,500 industry professionals, giving you access to a broad cross section of industry leaders, not restricting you to just visitors at the show.”
To find out more about these services and how we can tailor an Intersec marketing package to suit your needs, please contact Peter Mawson on +44 (0)1543-250-456 or email [email protected].
