Tarek Ismail, of Tyco Security Products, shares his thoughts on Intersec 2014

Tarek Ismail (Custom)
Tarek Ismail, Director of Sales, Middle East, Tyco Security Products

In the latest of a series of interviews in the run up to Intersec 2014, SecurityNewsDesk has spoken to Tarek Ismail, Director of Sales, Middle East, Tyco Security Products, to learn more about Tyco’s ongoing support of the exhibition.

How long has Tyco been participating in Intersec and how have you seen the event grow and change over the years?

Tyco Security Products has been a longtime exhibitor and supporter of the Intersec exhibition for more than 10 years. We see the event as THE major gathering of security technology companies for the MENA region and it consistently attracts a diverse and discerning crowd of attendees from the entire spectrum of the security market.  As the market has become more focused on IP and IT-based technology, Intersec has supported these advancements and continues to bring in attendees focused on leading edge, sophisticated solutions.

What unique opportunities does Intersec offer Tyco?

Customers in the Middle East are in general very willing to explore and invest in new technology and new and unique ways of doing things. As an exhibition, Intersec brings together those customers and technology innovators like Tyco Security Products and others so that we can demonstrate our latest solutions designed for this market.

Our technology offering, beginning first with our video portfolio, has evolved into a sophisticated and wide-ranging group of purpose-built solutions that reflects the diversity of what our customers require from their security technology. Because security practitioners have very specific requirements for their particular application and market, our approach is to design solutions that are purpose built for their distinctive needs rather than a one-sized-fits all approach.

This is evidenced not only by our rapidly growing line of IP cameras, which includes the powerful Illustra 625 IP HD PTZ camera and the new Illustra Flex line of affordable, high definition IP cameras, designed to offer smaller customers a range of full-featured yet entry-level cameras, but introductions in our other product lines as well.

What do you think are the top issues, challenges or talking points in the industry at the moment, and what do you think an exhibition like Intersec 2014 will contribute to these?

Our customers in the Middle East are facing a diverse set of challenges, from rising crime rates, to more commonplace concerns of theft, unauthorised access and overall safety of personnel and assets. These challenges, of course, come in tandem with seemingly unstoppable growth in construction and real state that is fuelling the continued need for solutions for today’s requirements in infrastructure and budget but also tomorrow’s possibilities in functionality and scale.

On the technology front, discussions around IP video resolution and bandwidth availability — how much is really enough — continue to be a hot topic, whereas in access control customers are continuing to stress interoperability and integration along with system scaleability and moving the intelligence to the door.

Our solutions, which help protect a diverse range of institutions in the MENA market, including sporting arenas, tourism complexes, government agencies, railways and transportation infrastructure and a variety of other entities, are designed to solve many of these debates and help the customer decide which solution is right for them.

What product that you are demonstrating in January are you the most excited about?

We’re particularly excited to be introducing, from our stand SA/305C, our new Exacq brand to the Middle East market. Exacq offers an intuitive VMS platform – exacqVision – that caters to users who rely on their VMS as an event-driven, forensic tool. The Exacq solution is the perfect complement to our American Dynamics VMS solution – VideoEdge and victor, a powerful and robust solution favoured by surveillance “power users” who have full time surveillance staff charged with actively monitoring video, using real time analytics to thwart crime, or using PTZ cameras to follow suspects through retail stores.

What are you most looking forward to at the 2014 event?

Year after year Intersec provides us a fantastic meeting place to meet with both our colleagues in the industry as well as our current and future customers in a dynamic and unique setting. This year we’re excited to show our expanded family of brands to our customers and partners through our stand – and hopefully get out to enjoy what Dubai has to offer!

 

You can find all our other Intersec 2014 interviews and news here.

 

Georgina Turner image

Georgina Turner

Sales Manager

Read the Latest Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Graphic displaying a lockdown solution

Netgenium debuts next gen display and touchscreen technologies

Power-over-Ethernet (PoE) solutions specialist Netgenium will be showcasing its new range of IP…

ICT® Launches New TSL Access Reader Series

Integrated Control Technology (ICT®), a leading manufacturer of intelligent access control and…
Image Provided by Paxton

Paxton Partners with Skills for Security

The security technology manufacturer Paxton is proud to announce a partnership with Skills for Security…
Image Provided by ICT

ICT and Ingram Micro sign distribution agreement MEA

Integrated Control Technology (ICT), award-winning global manufacturer of intelligent electronic access control and security solutions..
Image Provided by Toshiba

Toshiba launches new HDD Innovation Lab

Toshiba Electronics Europe GmbH (Toshiba) has inaugurated a new HDD Innovation Laboratory (HDD Innovation Lab) at its site in Düsseldorf..
Image Provided by Verkada

Verkada Doubles Down on the Channel with Strategic New Hire

Verkada, a leader in cloud-based physical security, today announced the appointment of Micah Deriso as Head of Global Channel…
Image Provided by IPSA

IPSA Appoint Frontline Hero as Ambassador

Abdullah, the courageous security officer praised for foiling a horrific knife attack at Leicester Square, has been appointed as…
Image Provided by Codelocks

New Surface Latch from Codelocks

Codelocks is expanding its Gate Solutions by Codelocks range with the introduction of the new Codelocks’ Surface Latch…
Image provided by Genetec

Nicholas Smith to Lead Genetec UK and Ireland Operations

Genetec, provider of enterprise physical security software, announced the appointment of Nicholas Smith as its new Regional Sales Director…

News Desk

View all the latest, product, project and people news

News Desk

Click Here

Technology News

Keep up-to-date with the latest product innovation

Technology News

Click Here

Industry Sectors

Discover technology in action in all applications

Industry Sectors

Click Here

Enter The Awards

Showcase personal or organisation excellence

Advertise With Us

Reach decision makers and amplify your marketing

Advertise With Us

Click Here
Scroll to Top