The true value of product training courses for new customers

In reality a lot of customers feel they don’t have the time to attend product training courses and feel they might already know…
The true value of product training courses for new customers

Share this article:

by David Davies, Technical Sales Manager, DVS

In reality a lot of customers feel they don’t have the time to attend product training courses and feel they might already know enough. We should all be making the time to develop ourselves and offer the best and latest solutions to our customers. So why run in-house training courses? The answer is simple but effective. A while back we decided to take on the task of setting up in-house training to help our customers setup, program, and commission equipment.

With this in mind, we set on our journey to enhance customer experience by opening our training academy when we moved into our new premises. Here we were able to offer HCSA standard training courses to attendees – making us the first outside of Hikvision UK to offer this. But we found by getting customers into DVS we were able to show them more of who we are and what we can do – from there we could build our relationships with them – wanting our customers to know that they can contact us and expect nothing but the best service. Customers find by attending the training academy that they get to see the products hands on, which is important, and can experience setting up from the very beginning, as if they were on site. We also found that customers felt more comfortable asking questions that they may not have asked previously, thanks to the relaxed atmosphere of the experience – something that generates more knowledge within the industry which is only a good benefit to all.

Another key aspect of this training is that we can show customers how the functions of the technology works and how they can be used to give value added solutions to their clients. This helps to grow their markets, which then leads back into us as well as reducing tech support calls and time on site. It’s fair to say that these training courses are seen by all who attend as truly beneficial.

What we generally see when customers first attend the training is lack of confidence to move to new technologies and products, but before long they’re settled in and configuring the different products – working generally in pairs – where they can share their skills and ideas. By the end, participants not only have the confidence to trust the products, but are ready to try out their new skills.

[su_button url=”https://www.securitynewsdesk.com/newspaper/” target=”blank” style=”flat” background=”#df2027″ color=”#ffffff” size=”10″ radius=”0″ icon=”icon: arrow-circle-right”]Click here for more stories like this from the Security News Desk Newspaper[/su_button]

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne Picture

Rebecca Spayne

Group Managing Editor

Georgina Turner Picture

Georgina Turner

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Camera of the year - securitybuyer.com

Camera of the Year needs your vote!

Voting is open for Camera of the Year at the Security Buyer Readers’ Awards 2026, with readers invited to recognise the camera
Data Storage solution of the year - securitybuyer.com

Vote for Data Storage Solution of the Year

Voting is open for Data Storage Solution of the Year at the Security Buyer Readers’ Awards 2026, giving readers the
Ai Solution of the year - securitybuyer.com

Have your say: vote for AI Solution of the Year

Voting is open for AI Solution of the Year at the Security Buyer Readers’ Awards 2026, with readers invited to select their winner
Access control of the year - securitybuyer.com

Have you voted for Access Control Solution of the Year?

Voting is open for Access Control Solution of the Year at the Security Buyer Readers’ Awards 2026, with readers invited
PaxLock Pro2 - securitybuyer.com

Paxton officially launches PaxLock Pro2

Paxton the security technology manufacturer has launched a brand-new re-engineered PaxLock which is built to protect straight
KentixONE data centre - securitybuyer.com

Data centre security with KentixONE

Prior1 develops container data centers to meet the highest security and energy efficiency standards. Their containers require
Chubbsafes - securitybuyer.com

Chubbsafes explores certified storage for jewellery and precious metals

Chubbsafes, part of Gunnebo Safe Storage, has launched a new technical discussion guide examining when certified
Mercury trends report - securitybuyer.com

New Mercury Research Finds Growing Cybersecurity Gap

2026 Trends in Access Controllers Report finds interoperability, cloud connectivity and AI are reshaping long-term controller strategies.
Chris Carroll - securitybuyer.com

Comelit-PAC Promotes Chris Carroll as Sales Director

Comelit-PAC has appointed Chris Carroll as Sales Director, following an 18 year career with the company, seeing him progress
Jason Bezuidenhout - securitybuyer.com

Zygal Appoints Jason Bezuidenhout

Zygal has appointed Jason Bezuidenhout as Chief Revenue Officer (CRO), strengthening its leadership team as the company continues
Scroll to Top