Acronis unveils new partner programme features

Acronis unveiled the newest details of its Acronis #CyberFit Partner Programme. This update to the company’s existing programme places increased emphasis on supporting partner development, particularly for cloud-based services, increasing their marketing and social media visibility with pre-packaged automated content while offering competitive professional and financial assistance to partners willing to migrate to Acronis.

Acronis’ cloud ecosystem has more than doubled since 2018, with 2021 proving to be the most significant year in Acronis history, with now over 750,000 businesses utilising Acronis Cyber Protect and receiving a recent $250 million round of funding from CVC Capital Partners VII and others. Now, based on feedback directly from its partners, Acronis has made yearly updates to its partner programme, enabling partners to earn more while deploying cloud-based solutions that are uniquely suited to meet their clients’ modern protection challenges and marketing needs while offering a competitive migration program for those looking to make the switch to Acronis.

Acronis’ enhanced partner programme

Last year, the partner programme was reimagined as a unified programme for service providers and resellers. New additions for 2022 include:

  • A focus on service providers and cloud distribution partners, with no revenue threshold for service providers, straightforward programme requirements, and a dedicated partner account manager
  • Joint business planning, with business plans available on the Partner Portal, financial benefits for Gold and Platinum partners, and joint sales and marketing efforts
  • Competitive migration programme, with financial and professional services assistance available to partners ready to migrate to Acronis
  • Unique #TeamUp programme, offering partnerships with sports teams and unique sports benefits
  • Sales and marketing automation tools and pre-packaged content, with e-mail drip campaigns and social media campaigns available to automate via Partner Programme
  • On-demand demo lab for partners, an upcoming cloud-based virtual lab environment with Acronis Cyber Cloud components pre-installed and available for training and demo purposes
  • NFR programme, providing Acronis Software licenses to partners’ internal usage

“With these new updates, we are helping to lead the cybersecurity industry with and for our partners,” says Acronis Channel Chief, Alex Ruslyakov. “We pride ourselves on the strong relationships we have with our partners, and are always looking for ways to make them more successful, which in turn leads to our success. We understand the various roadblocks experienced on cloud transformation journeys and strive to continuously update and improve our programme and deliver outstanding benefits and tools to facilitate partner’s growth and decrease operational costs, delivering them to the front of innovation and leading the industry to new fertile ground.”

Partners react to the enhanced programme

Acronis’ existing partners are already handing out praises, appreciating the reimagined programme’s ease of use as well as the new features designed to boost overall market visibility.

In the UK, Josh Greenberg, Vendor Business Manager at IntY said “We’ve always been able to count on Acronis to understand our company needs. Acronis has continued to meet us and assist us in the best way possible, made evident by the update to their Partner Programme”. “This programme incentivises a stronger partnership that leaves us safer and more protected from cybercrimes in today’s evolving threat landscape,” he added.

 

Media contact

Rebecca Morpeth Spayne,
Editor, Security Portfolio
Tel: +44 (0) 1622 823 922
Email: [email protected]

 

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne picture 2025

Rebecca Spayne

Managing
EDITOR

Georgina Turner image

Georgina Turner

Sales
Manager

Afua Akoto image - Security Buyer

Afua Akoto

Marketing Manager

Read the Latest Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Copyright: Security Buyer

ASIS UK Launches “Security is You(th)” Hackathon

ASIS International UK has launched Security is You(th), an initiative designed to engage students and early-career professionals…
Image provided by Veeam

AI and Ransomware: Cutting Through the Hype

Rick Vanover, Vice President Product Strategy, Veeam discusses how It might be the great paradox: Artificial Intelligence (AI)….
Copyright: Security Buyer

AmiViz Partners with Titania

AmiViz announced a strategic distribution agreement with Titania. This collaboration underscores a shared commitment to enhancing…
Oil and Gas

Navigating Africa’s Oil & Gas Industry

A comprehensive analysis of security strategies in Africa’s oil and gas industry, covering physical, cyber, and remote surveillance measures.
blackhat

Black Hat Europe Starts Soon

Black Hat Europe starts Monday and now is the perfect time to start planning your experience. With a full lineup of Keynotes…

VIVOTEK’s All-in-One Software Boosts Operational Efficiency for Enterprises

As demand for high-efficiency security systems rises among large enterprises, the global leading…
Assa Abloy website

WTC Amsterdam enhances security and efficiency with digital access solution

The World Trade Center (WTC) Amsterdam, home to over 300 companies, has upgraded its building security with a streamlined, digital access solution from ASSA ABLOY.
John Maddison website

Fortinet launches Lacework FortiCNAPP to enhance cloud-native security

In an advancement in cybersecurity, Fortinet has announced Lacework FortiCNAPP, providing organisations with visibility and security.
GITEX Global 2024 website

GITEX GLOBAL 2024: AI revolution drives strategic tech innovation

GITEX GLOBAL 2024 concluded on Friday, showcasing artificial intelligence (AI) as a transformative force driving business and economic growth
Scroll to Top