Amthal Appoints Deane Sales as the New Group Sales Director

Amthal has appointed Deane Sales to the position of Group Sales Director, following the company’s strategic shift to its senior management team and approach to fire safety and security.

As one of the nation’s trusted commercial fire protection and security partners, Amthal welcomes Deane to lead the Group in its new direction, introducing his extensive insight into compliance to forge key partnerships and identify opportunities for business development.

Deane’s appointment follows his significant experience in fire safety and security, including leading director and consultant roles with specialist system providers to deliver all-encompassing life safety solutions for commercial sectors.

Says Jamie Allam, Amthal Group CEO: “This is an exciting time for Amthal, as we embark on a new strategic direction, with the rebrand only being the tip of the iceberg for the positive changes our customers can expect.  We are thrilled to bring new personnel to the team bringing fresh perspectives and expertise to drive our commitment to fire safety and security excellence.

“In appointing Deane, we were instantly impressed with his knowledge and commitment to compliance.  There has been an influx of new fire safety legislation and we have a responsibility to proactively embrace the changes and ensure observance is incorporated in our offerings. His leadership and strategic vision will play a pivotal role in driving the company’s growth and expansion in this dynamic market.”

Deane’s appointment follows the introduction of Reece Paprotny to Commercial Director in a further sign of Amthal’s new direction and influence from the senior management team.

Deane Sales, Amthal Group Sales Director adds: “It’s an absolute privilege to be joining Amthal at such an important time, not just for the company but also for fire safety and security in general.  We are at the cusp of enormous changes where guaranteed compliance will be critical to success.  All of which Amthal understands and is taking decisive action, being open to innovation, training and smart technology.

“As this is being filtered through the whole company, you can already see the customer response in trust, safe in the knowledge that Amthal can deliver.  We have the essential accreditation and open communications to implement specific requirements, bespoke to each sector.  And not being afraid of new opportunities that can only work to enhance our capability to make a difference in life safety and deliver total protection.”

Independently owned, Amthal Group is accredited by SSAIB, UKAS and BAFE, providing expert fire protection and security compliance, with over 20 years of experience.

Amthal presents a complete service, offering design, installation, service and remote monitoring of advanced electronic fire & security solutions, including intruder, Fire, Access and CCTV systems.

Read more exclusives and news in our latest issue here.

Never miss a story… Follow us on:
Security Buyer
@SecurityBuyer
@Secbuyer

Media Contact
Rebecca Morpeth Spayne,
Editor, Security Portfolio
Tel: +44 (0) 1622 823 922
Email: [email protected]

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne picture 2025

Rebecca Spayne

Managing
EDITOR

Georgina Turner image

Georgina Turner

Sales
Manager

Afua Akoto image - Security Buyer

Afua Akoto

Marketing Manager

Read the Latest Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Big Interview Abdullah Tanoli

Big Interview – Hero of Leicester Square

Rebecca Spayne of Security Buyer has the privilege of speaking with a real-life hero, Abdullah Tanoli, the hero of Leicester Square..
Altronix - Security Buyer

Altronix POE367 Delivers 277VAC Support

Altronix has expanded its power product line with the new POE367 power supply/charger designed specifically for 277VAC input environments.
IFPO x GSA - Security Buyer

New Corporate Members for IFPO

The Global SecurAlliance (GSA)summer meeting on 16 June was held again at the stunning Château de Méry-sur-Oise on the outskirts of Paris.
Product Spotlight - HID

Product Spotlight – HID

Access control is evolving into a smart, responsive platform—integrating embedded apps, IoT, and cybersecurity to deliver…
Genetec

Genetec brings new capabilities to Security Center SaaS

Genetec announced new updates to Security Center SaaS, the company’s enterprise-grade Security-as-a-Service (SaaS) solution..
I-Pro

i-PRO Launches Revamped EMEA Partner Program

i-PRO announced a major expansion of its EMEA Partner Program. The move supports i-PRO’s long-term growth strategy and…
ASIs international

ASIS International Introduces New ANSI-Approved Investigations Standard

ASIS International, a leading authority in security standards, is excited to announce the release of its revised American National Standards.
Gallagher Security and Yusuf Bin Ahmed Kanoo Company Limited sign MOU in Riyadh

Gallagher Security MOU with Yusuf Bin Ahmed Kanoo Company

Gallagher Security is proud to announce the signing of a Memorandum of Understanding (MOU) with Yusuf Bin Ahmed Kanoo Company…
Mike Hurst - Security Buyer

Zygal appoints Mike Hurst CPP CPOI

Zygal, which produces cutting edge AI cloud VMS and monitoring solutions for connecting, managing, and monitoring assets…
Secure Logiq

Secure Logiq expands into APAC

Secure Logiq is heading into the Asia-Pacific region with big plans and a clear focus on Australia and New Zealand. Helping to steer…
Scroll to Top