Axis Communications: Emerging trends in the Middle East

February 10, 2025

Ettiene Van Der Watt, Regional Director, Middle East & Africa at Axis Communications spoke with International Security Buyer at Intersec 2025 in Dubai

What role do you see artificial intelligence playing in the evolution of security and surveillance technologies, particularly in environments like the Middle East?

Artificial intelligence is playing a critical role in the evolution of security and surveillance technologies, especially in the Middle East, where rapid urbanisation and smart city initiatives are reshaping the security landscape. At Axis Communications, we recognise the importance of AI in not just enhancing security but also in enabling smarter, more efficient operations and enhancing business intelligence. By integrating edge-based AI analytics into our solutions, we enable real-time video analysis directly at the camera, making it possible to detect threats and take action faster. In the Middle East, with its diverse security challenges, AI is crucial in providing proactive and automated solutions that adapt to local needs, improving safety and optimising operations.

How can AI-driven video analytics address the unique challenges faced by businesses and governments?

AI-driven video analytics plays a pivotal role in tackling the unique challenges faced by businesses and governments, particularly in the Middle East. In environments that are rapidly evolving with urban growth and increasing security demands, AI can automate the detection of potential threats in real-time, providing faster response times and more efficient monitoring. For businesses, AI enables proactive security measures, improving asset protection and operational efficiency. For governments, AI is essential in managing public safety, traffic monitoring, and crowd control in densely populated areas. By leveraging AI-powered analytics, both sectors can anticipate issues before they arise, improving safety, reducing risks, and enabling smarter decision-making.

What emerging trends in surveillance took centre stage at Intersec?

At Intersec Dubai, emerging trends in surveillance highlighted the power of AI and edge computing in transforming the security landscape. Real-time, edge-based video analytics were at the forefront, enabling faster, more efficient decision-making without relying on centralised systems. AI-powered solutions like object recognition and anomaly detection gained significant attention, providing more proactive and automated security responses. We also saw a growing focus on cybersecurity, with an emphasis on secure data handling and integration with smart city technologies. Sustainability was another key theme, with solutions designed to be more energy-efficient and aligned with global green technology goals.

In rapidly growing urban areas, what are the key technological advancements in video analytics that can enhance public safety while maintaining privacy?

In rapidly growing urban areas, technological advancements like AI-powered edge analytics and thermal imaging play a crucial role in enhancing public safety while maintaining privacy. Axis Communications ensures that real-time AI analysis can detect unusual activities without capturing personally identifiable information. Our dynamic privacy masking solutions, such as AXIS Live Privacy Shield, allow us to mask faces and sensitive areas, protecting privacy while continuing surveillance. Additionally, radar technology helps monitor large areas without visual data, ensuring privacy is upheld. Axis prioritises privacy alongside security, ensuring our solutions are both effective and ethical.

What challenges do organisations face when integrating AI into their existing security infrastructure, and how can they overcome these hurdles?

Integrating AI into existing security infrastructure can be challenging due to issues like data management, system compatibility, and the need for significant resources. Organisations often face difficulties with integrating AI into legacy systems and ensuring data quality. At Axis, we address these challenges with scalable, open solutions that integrate seamlessly into existing setups. We also offer training programs to help organisations build the necessary skills. By prioritising cybersecurity and adopting adaptable solutions, businesses can successfully leverage AI to enhance security and improve operational efficiency.

How is the demand for AI-driven technologies in surveillance influencing global standards and regulatory frameworks, particularly in the Middle East?

The growing demand for AI-driven technologies in surveillance is shaping global standards and regulatory frameworks, particularly in the Middle East. Countries like the UAE and Saudi Arabia are focusing on AI in sectors such as law enforcement and smart cities, creating a push for stronger regulations. Axis Communications aligns its AI solutions with these evolving standards, ensuring compliance with privacy, security, and ethical guidelines. By doing so, Axis balances innovation with responsibility, helping customers in the region adopt AI-powered surveillance solutions while adhering to local laws and international regulations…

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