Big interview – Hartmut Schaper

Security Buyer catches up exclusively Hartmut Schaper, CEO for Azena to discover the importance of actionable intelligence

1. Why has your organisation rebranded under the name ‘Azena’? 

We first entered the market in 2018 under the name of Security & Safety Things and have since changed our names to Azena, officially rebranding in the fall of 2021. We found that Security & Safety Things was long and at times confusing. The Azena name, however, underscores our company’s corporate goals and our fast-growing, leading-edge smart camera platform. Looking to the future, we are focused on redefining video analytics. With our growing slate of global customer and partner collaborations and expanding geographic coverage, Azena will continue to increase the value of our platform for systems integrators and end customers. 

2. Why is it important to be open platform? 

One size fits all solutions often do not work effectively when applied across different markets. OurThe open-source platform is built on the approach that the best security systems are grounded in collaboration. This enables developers across the board to contribute to the app store and, as a result, has produced more than 100 applications that serve various use cases, a number that is consistently growing. For end users, this means better flexibility and convenience to implement tailor-made solutions for their specific security needs as well as actionable insights. For example, many manufacturing facilities require employees to wear protective clothing, and AI-enabled smart cameras can identify specific incidents of missing safety goggles or other protective gear and create an alert – preventing a dangerous event before it can occur.  

3. How does the Azena platform turn data into actionable intelligence?  

The Azena platform enables cameras to function as intelligent sensors, using AI-enabled video analytics to search for and analyze almost anything the camera can see. These analytics, which are packaged in the form of apps, are sold through our Application Store. The apps can be used to analyze events in the camera’s field of view to proactively notify security staff or operations staff of anomalies in real time, for example automatically detecting a large and rowdy crowd gathering after a football match or if an employee is wearing the appropriate safety equipment before entering the manufacturing floor prior to their shift.  

4. Can you share some specific examples? 

One of my favorite examples is actually an aquaculture customer who is using the cameras on our platform to detect seabirds swooping down over their large pens of farmed salmon, and the cameras trigger laser beams and acoustic deterrents to scare them off without harming. This is a great example of how data generated by smart cameras can be used to drive automation for more efficiency. 

To read more exclusive features and latest news please see our April issue here.

Media contact

Rebecca Morpeth Spayne,
Editor, Security Portfolio
Tel: +44 (0) 1622 823 922
Email: [email protected]

 

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne picture 2025

Rebecca Spayne

Managing
EDITOR

Georgina Turner image

Georgina Turner

Sales
Manager

Afua Akoto image - Security Buyer

Afua Akoto

Marketing Manager

Read the Latest Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Perimeter website

Securing Boundaries in the Middle East

Perimeter security has become an integral part of protecting sensitive infrastructure across the Middle East.
AeroPTZ launch website

i-PRO announces Aero PTZ camera range

i-PRO Co., Ltd. has announced the addition of 19 new models to its Aero PTZ camera line featuring enhanced durability and edge AI processing.
Police

Registration Open for World Police Summit

Hosted by Dubai Police, the World Police Summit Exhibition is a unique global law enforcement marketplace brimming…
ICT new

Who’s Who: Integrated Control Technology (ICT)

ICT products are installed in more than 50 countries and supported by a network of international offices, certified…
Abloy UK

Abloy UK reinforces importance of access control

Abloy UK has emphasized the significance of adhering to fire door regulations in response to recent government data showing
Sophos

Sophos supports hybrid shift

AP6 Series to support the shift to hybrid environments with a new generation of remotely managed Wi-Fi 6 access points

Allied Universal names Vice President

The security and facility provider, Allied Universal®, has just announced the appointment of Retired U.S. Army Major
Fencing

Jacksons Fencing preserving history

Thanks to a collaborative effort between the Oxford Preservation Trust, the Railway Heritage Trust…
Abloy

Abloy UK amends BS 7273: Pt4

Abloy UK is showing full support for the recent amendment by the British Standards Institution to BS 7273: Pt4 Code of practice for

Amthal hires 6 new staff

Fire safety and security specialist, Amthal is continuing on its ambitious growth plan to service more advanced commercial customers.
Scroll to Top