IFSEC International, organised by UBM Live, has released the findings of an intensive research programme that has defined the specific requirements of security installers.
After IFSEC International announced its relocation to London in 2014, an overwhelming 75 per cent of the audience said they will be able to travel to London quicker than it would take to arrive in Birmingham. Research has proven that moving to London will also attract a new audience from the south of England who have not previously attended the event in Birmingham.
To cater for the 56 per cent of IFSEC International’s installer audience located across the whole of the UK, UBM Live has arranged exclusively discounted rates with transport, accommodation and entertainment providers in the Capital. Michael Greaves, Managing Director from northern based Keyways Security Systems said: “IFSEC International is the major purchasing event in our year. It is a common forum for manufacturers, designers and installers to trade ideas, experience and contacts. London is a natural home for such an exhibition and I look forward to travelling down from Manchester to attend next year.”
Within the dedicated Security & Fire Installer Live area is a brand new ‘Plug and Play Zone’ to demonstrate the most cutting edge technology on the show floor following 78 per cent of installers stressing the importance of getting hands-on with the latest kit. 58 per cent of the audience indicated a desire to attend organised off-site visits as more want to witness solutions in action. Visitors will have the opportunity to attend interactive technology hubs and see how integrated systems combat day to day scenarios.
With 55 per cent surveyed expressing the increased likelihood of attending IFSEC International due to the wealth of activities available in London there will be numerous opportunities in and around the venue to make the most of the Capital city. This will create a format where networking can take place in an informal environment and cater for the 42 per cent of attendees who strongly value face to face communication.
Discussing the importance of networking and gaining valuable business leads from the 32 per cent of end user visitors, Richard Samwell, Managing Director, from Yorkshire based installation company TI Security said: “I’ll be making an overnight stay to ensure I can sample the range of networking events. IFSEC International is a major focal point of our industry and it’s a vital event that I don’t want to miss. Moving to London demonstrates the show is getting even bigger and I certainly want to be there to experience it!”
Training and education will be available free of charge onsite, following the hugely successful ‘Tavcom Training Theatre’ in 2013. Due to legislation and regulations continuously evolving, it is essential that installers are aware of what they are liable for when installing a new system. Mike Tennent, CEO, Tavcom Training said: “Tavcom Training is delighted to be exclusively supporting IFSEC International London 2014. We’re extremely pleased to be playing our part in delivering vital education and content to the many thousands of visitors who’ll be in attendance at ExCeL. We’re truly excited by IFSEC International’s move to London, this is what the security sector has been waiting for.”
Commenting on what Security & Fire Installer Live presents for IFSEC International, Charlie Cracknell, Event Director, said: “We speak with installer businesses on a daily basis and are constantly ensuring that what we provide will benefit them throughout the year. As a destination where the installer community is able to interact, experience high level education and keep on top of the whole buying chain, Security & Fire Installer Live will prove to be a must attend feature area.”
For more information on Security & Fire Installer Live and to register for IFSEC International visit www.ifsec.co.uk/installer. To discuss stand and sponsorship at IFSEC International 2014 contact Tristan Norman, Group Sales Manager Tristan.norman@ubm.com or call 020 7921 8285.
