Potter Signal

Elmdene targets Saudi Arabia distribution deal for switch mode power supplies at IFSEC Arabia

Elmdene International Limited, a subsidiary of Potter Electric Signal, LLC and innovative electronic security and fire products manufacturer, intends to spotlight the industry-leading capabilities of its switch mode Power Supply Units (PSU) at the IFSEC & OSH Arabia exhibition (Hall 3, Stand 018) which is happening in Riyadh, Saudi Arabia, between the 24th and 26th of November, as part of a drive to secure a local distribution deal and to better connect with key integrators based in the Kingdom.

The efficient and reliable PSUs that Elmdene will be showcasein at IFSEC & OSH Arabia are built around switch mode technology and are ideally suited for intruder alarm, access control, video surveillance and fire applications. By focusing on switch mode PSUs Elmdene is demonstrating its vision to see these solutions in use across the wider EMEA region, compared to more traditional linear power supplies. The company confirms that sales of the latest PSUs are up by an impressive 35%, year-on-year, and entry to the Saudi market is designed to push this figure up even further.

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Elmdene has focus on switch mode power for Intersec 2013

Innovative electronic security and fire products manufacturer, Elmdene International Limited – a subsidiary of Potter Signal, LLC – will be showcasing its latest industry-leading solutions on stand 625C in hall S2 at Intersec 2013, including highly efficient and reliable Power Supply Units (PSUs) – based around switch mode technology, a cost effective in-line UPS (Uninterruptible Power Supply), Power over Ethernet (PoE) standby PSU devices, plus sounders and IR exit buttons for access control. Elmdene is once again exhibiting as part of the UK Pavilion at Intersec 2013, alongside other members of the Export Council of the BSIA (British Security Industry Association). The event will also provide the ideal platform for the company to outline its ambitious plans to double business in the region over the coming year. The wide range of switch mode PSUs that Elmdene is to display at Intersec 2013 reflects the growing take-up of these solutions in preference to more traditional linear power supplies. According to Elmdene switch mode units offer a higher level of efficiency (80-87%), lower energy bills and a reduced carbon footprint. In addition, the fact that they run significantly cooler than established linear designs makes them less susceptible to failing under high temperatures – a key consideration for the company’s customers in the Middle East. Beyond this, operating between 90V and 260V, they can readily absorb fluctuations in electrical supply. Other innovations Elmdene is seeking to showcase on-stand at Intersec 2013 include the UPS12-2000, a compact and cost effective in-line UPS (Uninterruptible Power Supply), designed to back-up 12 V dc devices, up to 10W (800mA), such as CCTV cameras and door locks. The company will also be spotlighting new standby power supplies to provide back-up for Power over Ethernet (PoE) devices across critical security, access control and IT applications. Crucially, Elmdene is able to offer solutions which meet the latest European and, through its association with Potter Signal, LLC, American standards so products can be provided which tie-in with the preferences of specific customers. Said Ian Moore, Managing Director at Elmdene International Limited: “We are anticipating a dramatic increase in the business we do in the region during 2013, with our switch mode PSUs very much at the forefront of our sales drive which kicks-off at Intersec. With this in mind we will be announcing our intention to extend Elmdene’s presence on the ground with a strong focus on the GCC (Gulf Cooperation Council) area. We already hold significant stocks of PSUs and other product lines in Jebel Ali, UAE, and further investment will allow a faster response – and technical support – in the same time zone as our customers.” For more information on Elmdene and its products please visit stand 625C in Hall S2 at Intersec 2013 in Dubai or log on to www.elmdene.co.uk. Elmdene also has a YouTube Channel which can be found at www.youtube.com/user/ElmdeneInternational and a Twitter account:@ElmdeneIntLtd.

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