The SmartWater Group acquires Tag Security Holdings

The SmartWater Group is pleased to announce the acquisition of Tag Security Holdings (TSH), supported by its primary investment partner, Freshstream.

The acquisition is The SmartWater Group’s first following Freshstream’s investment in March 2021, which allowed the Group to target new sectors and to develop its services to meet the important security needs of a diverse set of customers across new geographies.

TSH, which operates as BetaGuard in Europe and as Tag Guard in the UK, specialises in site intruder detection and access control products and services that are often deployed alongside the SmartWater Group’s existing portfolio. Under the terms of the agreement it will continue to serve its customers as distinct brands within the expanded SmartWater Group.

The partnership significantly enhances the SmartWater Group’s ability to fulfil immediate demand for its solutions within the EU, most notably the Netherlands, Germany and Belgium. Furthermore, the efficiencies and economies of scale enabled by the acquisition will enable BetaGuard and Tag Guard to further enhance their service and product capacity.

Phil Cleary, CEO of the SmartWater Group said, “This acquisition marks a significant milestone as it establishes a strong foothold for the SmartWater Group in mainland Europe. We extend a warm welcome to our new colleagues as we continue to drive the business forward both in the UK and internationally.”

Martin Berends, Managing Director of TSH, added, “Given the synergies and market potential we’ve found a natural home within the SmartWater Group. We’re excited by the opportunity to provide an even broader span of technologies that deter crime and maximise the chances of a successful criminal prosecution.”

Jiri Taecke, Principal at Freshstream concluded, “We welcome BetaGuard and Tag Systems into the SmartWater Group family. Their combination is an exciting strategic coupling in the mobile security systems market. It offers each of the companies’ client base access to a broader scope of differentiated technologies and best in class service and support, as well as significantly expanding the geographic reach as a combined group.”

 

To stay up to date on the latest, trends, innovations, people news and company updates within the global security market please register to receive our newsletter here.

Media contact

Rebecca Morpeth Spayne,
Editor, Security Portfolio

Tel: +44 (0) 1622 823 922
Email: [email protected]

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne picture 2025

Rebecca Spayne

Managing
EDITOR

Georgina Turner image

Georgina Turner

Sales
Manager

Afua Akoto image - Security Buyer

Afua Akoto

Marketing Manager

Read the Latest Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

OneLink

Product Spotlight – Gallagher’s OneLink

Gallagher Security presents, OneLink – the product that is elevating remote security through the power of the cloud 
Pinaccle systems

Pinnacle Systems further supports Installers and System Integrators

Pinnacle Systems has launched the Pinnacle Partner Programme, a new initiative designed to provide enhanced support for installers…
Stephen Tickle

Comelit-PAC Appoints Stephen Tickle as Regional Sales Manager

Comelit-PAC has appointed Stephen Tickle as its new Regional Sales Manager.  Stephen will focus on supporting PAC’s access control…
Intersec Saudi

Intersec Saudi Arabia returns with record exhibition space

Intersec Saudi Arabia, the premier industry platform for security, safety and fire protection, will return to the Riyadh…
Abloy UK

Abloy Academy breaks attendance records

Abloy UK has achieved record breaking attendance at its Academy, with more professionals than ever attending its…
Hikvision

Hikvision Introduces X-ray Baggage Inspection System

Hikvision India has recently introduced X-ray Baggage Inspection System with AI- enabled Intelligent Recognition Capabilities…
GBV

IFPO Column: The Quiet Signals of Danger

Yoyo Hamblen of IFPO and Gary Simpson, Nonverbal and Behavioural specialist discuss the important topic of Gender-Based Violence..
Doorbird Carousel

Product Spotlight – Door Communication for the “Neue Wallufer”

 A customised solution case study for a residential complex is presented by DoorBird and CompuNet Systems GmbH 
suprema

Suprema Achieves EN 60839 Certification

Suprema, a global provider of AI-powered access control and security solutions, has achieved EN 60839-11-1:2013 Grade 3 certification
ASSA ABLOY

Electric locks are a vital component in digital access

To protect the important openings in their buildings, organizations need locks they can trust. This means more than just strength…
Scroll to Top