Chris Berry, CTO and GM of Security Solutions, and Brandon Logsdon, President and GM, Marketing Cloud Solutions, comment on their 2022 Industry Predictions.
Chris Berry, CTO and GM of Security Solutions, PDI Software said, “In 2022, we’ll continue to see the proliferation of ransomware hitting all sizes of businesses. But we’ll also see an escalation of the ransomware attack model with extortionware. With more businesses maintaining secure backups to avoid paying a ransom to unlock encrypted data, cybercriminals are now threatening to publicly expose sensitive data.
Doing so can cause significant business risk, especially when the blast radius extends to customer, partner, or vendor data. That’s why it’s so important to make sure you’re preventing threats by securing your perimeter. But you also need the capabilities to detect potential threats and respond in real time if you suspect you’ve been breached.
Unfortunately, a large number of businesses still aren’t adequately protected against today’s sophisticated threat landscape. If you don’t have the internal cybersecurity staff or expertise to maintain 24/7/365 coverage, you might want to seek out a managed security services provider to supplement your own team’s efforts.”
Brandon Logsdon, President and GM, Marketing Cloud Solutions at PDI Software, said, “In 2022, we’re going to see growing consumer demand for personalised experiences across the convenience retail sector. Savvy consumers are increasingly aware of how valuable their data is—so when they share it with retailers, they expect good value in return.
Those expectations include better rewards and loyalty programs with meaningful, personalised offers. Although personalisation isn’t new, few companies are doing it really well. But with digital transformation, more retailers now have the tools to collect vast amounts of consumer data and turn it into actionable insights that translate directly to real-time offers and rewards.
If you can deliver the right reward to the right person at the right time, you’ll be a step ahead of your competition. And if you can truly differentiate the consumer experience with relevant, personalised offers, you’ll have a much stronger foundation for building longer-lasting relationships with shoppers.”
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Editor, Security Portfolio
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