Telesikring becomes first BrainChip technical sales partner in Scandinavia

BrainChip Holdings has entered a strategic partnership with Telesikring, Denmark’s largest Danish-owned installer of security solutions for small, medium and large companies.
The new alliance has been designed to boost object search and facial recognition video solutions and makes Telesikring the manufacturer’s first technical sales partner in the region.
The Danish security market, incorporating video surveillance services, is currently valued at DKK 475 million (around US$75 million), according to Statista.
However, the size of the market is expected to grow to DKK 845 million (around US$133 million) by 2022.
Under the deal, the manufacturer of software and hardware-accelerated solutions for Advanced Artificial Intelligence and Machine Learning applications is hoping its new partner will be particularly targeting police and security customers across Scandinavia.
Following the agreement, the companies will jointly address the growing needs of law enforcement and end users to efficiently classify suspects fast using the manufacturer’s award-winning AI-powered software platform for object recognition and facial classification – BrainChip Studio.
Under the terms of the partnership, Telesikring will agree to promote, install, and support BrainChip’s growing portfolio of AI-powered software and hardware solutions across their existing and new video security customer base.
“Our partnership with Telesikring comes at a pivotal time for BrainChip as we aim to build on the successful launch of BrainChip Studio last year,” said BrainChip’s Director of EMEA Sales, Luis Coello.
“Securing Telesikring as our first technical sales partner in Scandinavia will help boost BrainChip’s presence in the Scandinavian video surveillance and security industry, which we intend to extend across the region.”
Founded in 1967 and with offices in Aalborg, Esbjerg, Rødekro, Nakskov and Alleroed, Telesikring has a policy of integrating solutions from the best manufacturers in the world.
It selects its suppliers and collaborators based on the company’s philosophy to deliver high quality security solutions and provide a high level of service to its customers.
“Many of our customers in Denmark and further afield are looking for integrated analytics solutions for video security and surveillance,” added Morton Dall, Telesikring Sales Director.
“We believe that AI technology has matured to such a degree that it provides real value to our clients. The partnership with BrainChip allows us to address this growing demand and ensure we can develop specific customer requirements by using BrainChip’s AI-powered software and hardware solutions as part of our overall security and technology platform offering.”

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