IFSEC 2012 introduces 1-2-1 meetings service for senior buyers and suppliers

IFSEC International 2012
IFSEC International 2012

Creating a direct route to the ears of many industry-leading decision-makers, IFSEC International – the world’s largest annual event for the security and fire markets, announces today (3 February 2012), the launch of IFSEC Connections – its first high-level one-to-one meetings service for its senior-level community.

Re-defining the business value of trade show meetings, IFSEC Connections provides the perfect opportunity for buyers involved in or planning projects to discuss products and systems on both a technical and strategic level with solution providers. Ultimately, this allows them to make informed procurement decisions through the specification and quote stages of the intended project.

As the current economic climate puts buyers under increased pressure to make maximum use of their budgets, the IFSEC Connections programme represents a faster and more efficient way to procure solutions from some of the industry’s top manufacturers and installers. At IFSEC International, buyers can have face-to-face meetings with suppliers under one roof across three days. By comparing these suitable suppliers, buyers can make procurement decisions far more quickly. Both parties will also benefit from free parking, a VIP Pass for the IFSEC SELECT business lounge and a range of informal networking opportunities amongst other benefits*.

Charlie Cracknell, Event Director for IFSEC International said: “At a time where measurable return-on-investment is mission critical in every business, IFSEC Connections puts buyers and suppliers in complete control over the people they meet, ensuring that meetings are relevant, high-quality and value driven.”

Organising appointments with suppliers one-by-one can be costly, inefficient and a very drawn out process, often involving weeks or even months of research and meetings with many unsuitable companies. The IFSEC Connections team will work in close partnership with both buyers and suppliers ahead of the show to help ensure a successful match on the day. Buyers are meticulously matched with pre-qualified manufacturers and installers who can work with them to meet their latest security project requirements. The team works on an individual basis to establish a personal profile and define every buyer’s meeting aims and objectives. Once they have an in-depth understanding of the project specifications, the team matches the two parties up. This approach should result in a far higher conversion rate of meetings into actual business transactions.

“We acknowledge that taking time out of the office to attend IFSEC International is a significant investment on the part of all our suppliers and delegates, so we’ve created IFSEC Connections to make the most out of their visit, build relationships and deliver maximum ROI.

“We do all the legwork to bring buyers face-to-face with top manufacturers and installers, handpicked to meet their project needs.  By dedicating just a few days of their time, buyers can procure the right solutions in a highly efficient and cost-effective way. We look forward to helping hundreds of buyers fulfil their procurement needs and providing our loyal suppliers with direct access to senior-level buyers with live security projects and profitable business opportunities.”

For buyers, maximising their time at IFSEC International and benefiting from this free service couldn’t be easier – simply register interest at www.ifsec.co.uk/connections and a member of the IFSEC Connections team will make contact to establish a personal profile and define project aims and objectives. Participation in IFSEC Connections is £1000+VAT for IFSEC International exhibitors (non-exhibitors can also take part and should contact the team for pricing options). Contact the IFSEC Connections team for more information on: t: +44 (0)1275 335911 / e: ifsecconnections@sectormarketing.co.uk. Please note: due to the bespoke nature of this service, places are limited.

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