“The British Security Industry Association (BSIA) is excited to be working alongside Security Media Publishing to create our first corporate video promoting the benefits of BSIA membership.
While our membership is already diverse, representing a wide range of industry sectors and specialist areas, it is important that we continue to strive toward growth, with the ultimate goal of achieving deeper penetration of the various sectors that we represent. Although trade association membership may be perceived by some as a luxury in challenging economic times, others might say that now, more than ever, such a dynamic industry as ours needs a strong trade body to liaise with and bring together the inspectorates, key stakeholders and industry companies to ensure their voices are heard.
Harnessing the power of video to do just that is a key development, and will help to promote the benefits of BSIA membership to more potential members, enabling our Association to grow and expand its influence even further in 2012.”
Peter Mawson, director of media at Security Media Publishing, said: “We are delighted to have been chosen to deliver the BSIA’s first corporate video. Our producers have worked with many companies in the industry, and on this project we look forward to working closely with the BSIA and the video sponsors to deliver a message that supports and promotes the Association and the positive work it does on behalf of the industry”
Watch other Security Media videos here.