
There’s been much debate globally on the adoption of 4K resolution as a standard in the commercial market and bringing it into your home. In the surveillance industry this is a non-issue and Sentry360 predicts by 2016 4K will be the new resolution standard within the video surveillance market. Sentry360 CEO Thomas Carnevale explains, “In video surveillance we care about capturing evidence. Surveillance operators don’t need a 70-inch 4K monitor to digitally zoom in and identify a license plate or suspect’s face- what they need is the image quality and pixel density.”
When Sentry360 investigated bringing a 4K camera to market over a year ago it was determined that the impact of the product would be dependent on several key factors.
- Form factor/Size: Typically when new products are made in this category they start off big and clunky. The IS-DM4K is a 4” x 2” miniature dome which fits in the palm of your hand.
- Compatibility: New products traditionally have issues working with old or existing systems. The debut of the 4K product line by Sentry360 will come standard with Onvif Profile S protocol allowing configuration, motion detection, multicasting, and most importantly the first Ultra HD camera to have open standards making it compatible with several hundred Onvif conformant video management platforms.
- Market value/Price: Even if there was an obvious enhancement in image quality the debate would continue on price-per-unit vs. total overall resolution benefit.

Sentry360 is a developer of application-driven, multi-megapixel network cameras. With a concise product line of 180°, 360°, HD and Ultra HD cameras up to 14 megapixels, Sentry360 believes in the single sensor/single lens philosophy for Directional and Omni-Directional surveillance. Sentry360’s successful markets include Retail, Transportation, Industrial, Education, Banking, Oil and Gas, and Corrections.
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