The Anti-Kickstarter Campaign for the Security Industry


The Anti-Kickstarter Campaign for the Security Industry

Sentry360 Introduces – a platform to introduce its next-generation product line to the world.

Sentry360, an American manufacturer of advanced megapixel surveillance cameras for government and commercial markets, announced today, their long-awaited campaign of Launch AVIDD ( Launch AVIDD’s mission is to connect the physical security industry with Sentry360’s next-generation products in a unique and meaningful way. Thomas Carnevale, Founder and CEO explains, “We wanted to deliver a creative experience for users of video surveillance technology to see behind the curtain of the development process.”   Carnevale continues, “Most manufacturers simply announce a product and then put the new product right into their catalog. Sentry360 created Launch Avidd to find the best-of-the-best of industry professionals and offer them a free product to test and give us critical feedback on our first production run.”

Traditional Kickstarter campaigns make people feel special by including them in the ground floor stages of a new product, company or idea. They need your money to fund the project and give you an incentive to hop on-board. This comes with big risks. First, there is a good chance your money could be lost if the inventor can’t deliver, and second, you could be held in a long drawn out holding pattern if there are delays in manufacturing.

Launch AVIDD Campaign is Different: We’ve already funded the prototype phase, debugging phase and now want our first production run to be tested and examined by industry professionals. Unlike traditional Kickstarter campaigns, we are giving you the new product for FREE with only two conditions:

1.) You must be a qualified security industry professional and meet our criteria

2.) You or your team must be willing to put the time into testing the product and give us real contextual feedback

During the course of the campaign, followers will get a first-hand look as we individually break down the unique features, discuss the design philosophy, and share, not only our testing procedures, but challenges we overcame in the design/development process. Sentry360 will be taking applications to join its explorer program and unveiling AVIDD at the 2015 International Security Conference (ISC) West in Las Vegas, Nevada April 15-17 in booth 4103.

To learn more about Sentry360’s next generation products, the benefits of becoming an “Explorer” and to apply to be a part of this journey, visit

This article was written by Mr Thomas Carnevale who is the founder and CEO of Sentry360 a technology company focused on delivering the best quality evidence at the lowest total cost of ownership to any video surveillance system. Mr. Carnevale is an active author, speaker and advisor in the security industry- consulting for major investment funds globally and plays a role in developing solutions focused on the end-user experience.

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