Sam Ward appointed as regional sales manager at Elmdene

Elmdene's regional sales manager, Sam Ward
Elmdene's regional sales manager, Sam Ward

Innovative electronic security and fire products manufacturer, Elmdene International Limited – a subsidiary of Potter Electric Signal, LLC – announces the appointment of Sam Ward as one of its Regional Sales Managers.

Sam brings a wealth of relevant industry experience to this position. He joins Elmdene from Apollo Fire Detectors where he spent the past fourteen years. In addition to his sales experience, Sam can call upon 11 years of engineering experience, backed by a degree, to ensure he has a strong technical and practical understanding of the product lines he will be promoting and supporting.

As Regional Sales Manager, Sam will be working closely with Elmdene’s security and fire customers, initially in the Southern region, to raise awareness of the company’s extensive range of innovative technologies, from award-winning acoustic graffiti detection to energy efficient Switch Mode power supplies. Part of his remit will also be to further enhance Elmdene’s presence in key vertical market sectors and to support our growing export market in as yet to be designated areas

Commented Sam Ward: “I decided to enquire about a position with Elmdene due to their potential and quality reputation in the market. Once seeing the modern production and logistics facility, understanding the product portfolio and routes to market and most importantly meeting the team, I knew I had found somewhere that I could make a difference and I am looking forward to the opportunities and challenges of my new role. Certainly the future for the business looks extremely bright and I am excited to be part of a team within an industry pioneering company tasked with delivering future growth based on a strong product portfolio and, crucially, a well established and loyal customer base.”

Said Ian Moore, Managing Director, Elmdene International Limited: “We are extremely pleased to have someone with Sam’s likeable character and proven track record join Elmdene at such a pivotal time as we seek to significantly expand our operations and market presence. We have already bolstered our sales and marketing team with a new talented Marketing Manager, linguistic support to our export team and Sam’s appointment is only the first in a number of important personnel announcements we are planning to make in the weeks and months ahead – watch this space!”

023 9269 6638
Elmdene also has a YouTube Channel which can be found at

Subscribe to our newsletter

Don't miss new updates on your email
Scroll to Top