Cisco to highlight importance of digital transformation at IoTX 2015

digital transformation

Cisco to highlight importance of digital transformation at IoTX 2015

Cisco announced that it is participating in the Internet of Things Expo 2015 (IoTX), which will be held from June 8–9 2015 at Dubai World Trade Centre. As a lead sponsor of the event, Cisco will showcase its world-class technology solutions designed to help the region’s public and private sector organizations leverage digital transformation in order to embrace the Internet of Everything (IoE) that will help transform their business models.

Cisco will use IoTX as a platform to highlight the contribution of IoE to Dubai’s Smart City transformation in the build-up to the World Expo 2020 and beyond. As a keynote speaker, Rabih Dabboussi, General Manager, Cisco UAE will speak on ‘Dubai And The Internet Of Everything: Opportunity At The Crossroads’ on June 8th, 2015 at 12.20 pm and Shukri Eid, Director Cisco Consulting Services, Middle East, Africa and Russia, CIS will speak at the Idea Swap on the topic ‘Digitising A Nation, Opportunities And Implications’ on June 9th, 2015 at 11.30 am.

“In order for Middle East organizations, cities and communities to fully embrace the IoT today and the IoE of the future, institutions will need to become digitized. Becoming a digital business requires an agile IT model, and the ability to rethink core processes for the digital era. Embracing new security, cloud, mobile, social and analytics technologies required to fully digitize takes imagination, investment and expertise,” commented Rabih Dabboussi, General Manager of Cisco in the UAE.

“Dubai is the perfect location for the inaugural Internet of Things Expo 2015 as the City has already made major strides in delivering the Smart City Vision as laid out by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, which can be showcased and provide a template for Smart City initiatives throughout the region. As the shift toward digitization accelerates, the IoE has the potential to further accelerate the Middle East region’s pace of change,” Dabboussi added.

The Internet of Things (IoT), the networked connection of devices where we are today, is the foundation for next wave of the internet – the Internet of Everything (IoE)—which we are already witnessing. The Internet of Everything (IoE) will bring people, processes, data and things together seamlessly through intelligent networked connections resulting in new customer and citizen experiences, improved operational efficiencies, breakthrough innovations and entirely new economic models for services and growth.

At Cisco’s IoTX booth (#IoT-4), video content and a live city display will be utilized to demonstrate various ‘real life’ Smart City scenarios including Smart Energy, Smart Transportation, Smart Parking, Retail, Healthcare and Remote Diagnostics. “Imagine no more traffic jams, never having to search for a parking space, no more flight delays, having intelligent transportation for emergency services, and ensuring a better environment for our next generation of leaders – that’s what a Smart City will deliver,” Dabboussi concluded on a high note.

Cisco’s global executives and technology experts will be available at their stand #IoT-4 to meet with customers, demonstrate their latest innovative technologies and share their global IoE and Smart Cities success stories with them.


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