Samsung format ‘market zones’ strategy for IFSEC 2013

Samsung has announced a redesign of last year’s stand for IFSEC 2013, with a new clear focus on helping visitors match solutions with…

Share this article:

SSM_image_(ENG)

Samsung has announced a redesign of last year’s stand for IFSEC 2013, with a new clear focus on helping visitors match solutions with precise environments.

Installers, system integrators and end- users who visit the Samsung stand will see that it has been divided into various vertical market zones, such as retail, education, commercial and transportation, each zone will allow visitors to identify the best combination of equipment to meet the requirements of individual projects. There will also be an opportunity to get hands on with the products and meet with the Samsung technical and training team.

“Within each zone we will be able to demonstrate the key features of a specific camera model or recording device and how it can best help provide the solution to monitor what may be a range of activities within that market sector,” said Peter Ainsworth, Senior Product Manager for Samsung Techwin Europe Ltd. “In retail, for example, there are many different reasons why a video surveillance system may be deployed such as the need to deter and detect shop theft, ensure health & safety compliance and record activity in car parks, delivery bays and at the point of sale.”

The concept behind the design of the new stand reflects Samsung’s commitment to making it easy for customers to make the transition from using an existing analogue system to a IP network based access control or video surveillance solution.

New 2MP Full HD (1080P) network camera range

SND-6083_FSAlthough the features are being kept firmly under wraps, Samsung has announced that it will be taking the opportunity at IFSEC 2013 to launch a range of Full HD (1080P) network cameras and domes which incorporate Samsung’s new WiseNetIII DSP chipset. The new models have been developed as a result of a market research programme which identified what users and installers felt were the key ‘must haves’ in order for high definition IP network cameras to automatically become the preferred choice when a new video surveillance system was being specified, or an existing system was being upgraded.

Samsung can be found on Stand D130 in Hall 5 at IFSEC 2013, which takes place on 13-16 May 2013 at the NEC Birmingham.

Contact

www.samsungsecurity.co.uk

About Security Buyer

Security Buyer is the leading authority in global security content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the security sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Rebecca Spayne Picture

Rebecca Spayne

Group Managing Editor

Georgina Turner Picture

Georgina Turner

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Milestone - operator fatigue - context shot

How AI is tackling control room fatigue

Control room operators face a tricky and ever-growing list of responsibilities. Every day, they’re expected to monitor dozens
PDK award - securitybuyer.com

ProdataKey Reader Wins Security Product Award

US access control manufacturer ProdataKey (PDK) has received industry recognition for its Red Reader V2, which has been named a winner
HKC Security app update - securitybuyer.com

HKC Updates SecureComm2 Security App

Intruder alarm manufacturer HKC Security has released an updated version of its SecureComm2 mobile application
Vingcard R Series - securitybuyer.com

Vingcard Introduces R-Series Access Reader

Vingcard has introduced its R-Series door reader, extending mobile credential compatibility to a wider range of entry points within hotels
Lumana and Convergint - securitybuyer.com

Lumana Expands AI Surveillance Through Convergint

Lumana has established a partnership with security systems integrator Convergint to expand the availability of artificial intelligence
Gallagher Security T30 - securitybuyer.com

Gallagher Reader Achieves NPSA Approval

Gallagher Security has secured approval from the UK’s National Protective Security Authority (NPSA) for its High Security T30
OMNIKEY - securitybuyer.com

OMNIKEY Door-to-Desktop Experience

Rick Winter of HID explores how mobile credentials and the OMNIKEY Mobile ecosystem are helping organisations unify physical and digital
OPTEX TXI - securitybuyer.com

OPTEX TXI Series

Explore advanced high-mount outdoor detection designed to reduce nuisance alarms with the OPTEX TXI Series 
Gordon Swallow Gallagher Security - securitybuyer.com

“From Street to Seat”

Gordon Swallow, Regional Business Development Manager, UKI, Gallagher Security explores security systems for commercial buildings 
More than just a Door Intercom Doorbird - securitybuyer.com

More than just a Door Intercom

Zenon Kohs, Channel Sales Manager for the UK at DoorBird, explains how the new D22x Series addresses evolving requirements from industry.
Scroll to Top