Sony to unveil a host of new products at IFSEC 2012


New IPELA ENGINE improves ability to capture images in extreme light conditions

Sony Professional is set to reveal a host of new products and solutions at IFSEC 2012, continuing its commitment to developing state-of-the-art HD video security solutions for a wide range of applications and budgets. Sony will be showcasing these new developments at its stand 4/J10 in hall 4.


The arrival of Sony’s ‘IPELA ENGINE’ marks a new era for video security, offering enhanced image capturing capabilities and an industry first 130dB wide dynamic range in full HD quality at 30 frames/second. The technology will be equipped into new video security products later this year and will build on Sony’s strong heritage of delivering solutions with state of the art image capturing and analytics technology.

Sony’s ‘IPELA ENGINE’ includes features such as View-DR, which provides pin-sharp images in extreme light conditions, XDNR, which creates clear images in low-light conditions through the detection and removal of noise within a single frame, DEPA analytics, an alarm detection function using image processing, and High Frame Rate, high-speed recording at 60-frames/second.

All of these features are now seen as vital, taking the IP video surveillance industry “Beyond HD”.

Vertical Applications:

Alongside product introductions and advancements, Sony will continue to showcase its leading portfolio of video security solutions for a range of budgets and specific vertical applications, including:

•3VR Video Intelligence Platform, for the banking and financial industry

•Milestone Systems IP Video Management Software, for transportation & city surveillance

•Envysion Video-Driven Business Intelligence, for retail and entertainment

•VidSys Physical Security Information Management software, transportation & port security

•Next Level Security Systems, for retail and small/medium businesses

Partner Programme:

Demonstrating its ongoing commitment to the channel, Sony will also be promoting its dedicated partner programme – launched at IFSEC 2011, empowering its channel partners to capitalize on new opportunities for growth in the video security space, in line with current industry trends and demands.

Partner and leading provider of physical security information management (PSIM), VidSys, will be alongside Sony at IFSEC this year, demonstrating the integration and real-life application of Sony’s best-in-class security products via PSIM software. PSIM enables organizations to reduce operational costs, improve situation response times, reduce risk and increase safety, security and asset protection by effectively identifying, managing and resolving situations in real time.

Explaining Sony Professional’s premise at IFSEC 2012, Yu Kitamura, Product Manager, Sony Professional Solutions Europe commented: “IFSEC typically kicks off a new year in the video security industry, but with the arrival of the Sony IPELA ENGINE at the show, we’re kicking off an entirely new era. This technology is setting a new benchmark for image capture in the video security industry.

Sony Professional’s commitment to addressing the specific needs and requirements of its customers and the security industry as a whole has meant that customer feedback plays a direct role in the product development process. The end result is products that empower ‘best-of-breed’ solutions to suit specific needs and budget requirements of a wide range of industries.”


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